Yesterday (TV channel)

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Yesterday
Yesterday logo 2012.svg
Launched 30 October 2002
Owned by UKTV
(BBC Worldwide/Scripps Networks Interactive)
Picture format 16:9, 576i (SDTV)
Audience share 0.6%
~0.0% (+1) (September 2014 (2014-09), BARB)
Slogan "Entertainment inspired by history"
Country United Kingdom
Ireland
Formerly called UK History (2002–2004)
UKTV History (2004–2009)
Replaced Play UK
Sister channel(s) Alibi
Dave
Drama
Eden
Gold
Good Food
Home
Really
Watch
Timeshift service Yesterday +1
Website visityesterday.co.uk
Availability
Terrestrial
Freeview Channel 19
Satellite
Sky Channel 537
Channel 538 (+1)
Cable
Virgin Media Channel 206
Channel 207 (+1)
Smallworld Cable Channel 537
Channel 538 (+1)
WightFibre Channel 68
Streaming media
Virgin TV Anywhere Watch live (UK only)

Yesterday is a television channel broadcasting in the United Kingdom as part of the UKTV network of channels. The channel originally launched on 30 October 2002 and relaunched in its current format on 2 March 2009. The channel is available on satellite through Sky, cable services primarily through Virgin Media, and the digital terrestrial provider Freeview. The channel is available through subscription on the two former services, but is available as standard on the latter two platforms. Hours on Freeview had previously been cut, with transmissions finishing at 6:00pm, but were restored on 1 June 2010.

History[edit]

The channel originally launched on 30 October 2002 as UK History, a channel for the network's historic documentaries. These were previously found on the channel UK Horizons; however, the launch of UK History allowed the channel to broadcast more programmes in their schedule. The majority of programming on the channel is sourced from the BBC programme archive, through the part ownership of the channel by BBC Worldwide. The launch of the channel also coincided with the launch of the new digital terrestrial provider Freeview, following the collapse of the former provider ITV Digital. The service remained unchanged until 8 March 2004, when the channel changed its name in line with the rest of the UKTV network to UKTV History.

The channel was available full-time on all platforms until 15 October 2007 when the hours were reduced on the Freeview platform, resulting in the channel stopping broadcasting at 6pm each day. This was a result of the launch of Dave, which took over UKTV History broadcast capacity. UKTV History took over the slot used by the unsuccessful UKTV Bright Ideas that was sharing a slot with Virgin1 and Babestation.[1] The channel's inability to broadcast in prime time on Freeview resulted in a ratings drop. In November 2007, the channel had a 0.3 percent share of all television viewing, compared to 0.5 percent a year earlier.[2] This restriction remained until 1 June 2010, when broadcast time was extended until 1am each day,[3] following the closure of the Virgin1 +1 channel on Freeview. As a result, the channel can now broadcast fully from 6am to 1am daily.

As part of a network wide programme of relaunching all the UKTV channels under unique names and brands, the channel was renamed as Yesterday on 2 March 2009.[4] The new channel also took on extra programming including fictional historic series and programmes previously broadcast on UKTV Documentary concerning the natural history of the British Isles.

Since 24 July 2012, Yesterday offers more entertainment-led content along with a design refresh, which includes a new logo and idents, in order to attract a wider and younger audience.[5] For example, the channel has broadcast more repeats of situation comedies, such as Last of the Summer Wine or Butterflies.

Timeshift[edit]

The channel also operates a time shift channel called Yesterday +1, and UKTV History +1 before it, that is available on Sky and Virgin Media. The channel broadcasts the Yesterday schedule one hour later than the main channel, but contains no special programming or branding, with the occasional exception of a different DOG.[6]

UKTV History logo used 2004 to 2009
Yesterday logo used 2009 to 2012

Programming[edit]

The majority of the channels' programmes are sourced from the BBC programme archives; however, some are bought in from other terrestrial stations and some productions are commissioned by UKTV themselves. Programmes previously shown on terrestrial channels are usually edited for timing, to accommodate the current three commercial breaks within each hour-long programme. The most obvious example of this is for programmes originally broadcast on the BBC, as material lasting 58 minutes will be edited down to 42 minutes when shown on Yesterday. Some of Yesterday's notable programmes include:

See also[edit]

References[edit]

  1. ^ "UKTV G2 becomes Dave, joins Freeview". Digital Spy. 20 September 2007. 
  2. ^ BARB - Monthly Viewing Summary
  3. ^ Laughlin, Andrew. "UKTV extends Yesterday Freeview hours". Digital Spy. Retrieved 26 May 2010. 
  4. ^ Shepherd, Robert (12 November 2008). "UKTV History becomes Yesterday". Broadcast. Retrieved 28 October 2011. 
  5. ^ O'Reilly, Lara (10 July 2012). "UKTV rebrands Yesterday channel". Marketing Week. Retrieved 10 July 2012. 
  6. ^ "Virgin TV just got even bigger". Virgin Media. Retrieved 4 October 2011. 

External links[edit]