Up (TV network)

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GMC TV redirects here. For the automobile manufacturer, see GMC (automobile).
Launched October 30, 2004 (2004-10-30)
Owned by InterMedia Partners
Picture format 1080i (HDTV)
480i (SDTV)
Slogan Uplifting Entertainment
Country United States
Language English
Headquarters Atlanta, Georgia
Formerly called Gospel Music Channel (2004–2010)
GMC TV (2010–2013)
Website www.uptv.com
DirecTV Channel 338 (SD only)
Dish Network Channel 188 (SD only)
Available on most U.S. cable systems Check local listings or http://up.viewerlink.tv/
Verizon FiOS Channel 224 (SD only)

Up TV (short for "Uplifting Entertainment" and stylized as UP), formerly GMC TV and originally Gospel Music Channel, is an American satellite and cable television network founded originally to have a focus on gospel music and has expanded into family-friendly original movies, series and specials.

Up TV is currently owned by InterMedia Partners.

As of August 2013, the channel is available to approximately 60,858,000 pay television households (53.29% of households with television) in the United States.[1][note 1]


The Gospel Music Channel was founded in 2004 by Charles Humbard, the son of televangelist Rex Humbard, originally devoted to gospel music.[2] With Brad Siegel, former president of Turner Broadcasting's Turner Entertainment Networks, as vice chairman, Humbard launched GMC on October 30, 2004. Gospel Musi Channel originally programmed gospel/Christian music, featuring all styles, including traditional and contemporary gospel, Christian rock and pop, southern gospel, and even Christian metal. Each weeknight, the network's lineup featured a different genre of music.

In addition to music video blocks, the network began to produce original shows, such as Faith and Fame (artist biographies), Front Row Live (concerts), and America Sings (singing competition). The network continues to broadcast Gospel and Christian music industry award shows, including The Stellar Awards (urban gospel) and The GMA Dove Awards.

The network was re-branded on June 1, 2013 (the re-branding was originally scheduled to occur on September 1, 2013).[3][4]


In the transition before the name-change, in 2010, the channel began carrying popular syndicated series such as Cosby; Dr. Quinn, Medicine Woman; and The Waltons. The channel also has aired films such as The Secret Garden, The Trial and Pay It Forward, as well as Christian movies such as Facing the Giants, The Perfect Summer and Fireproof. On Christmas Eve and Day, the network airs a yule log loop with holiday songs from Contemporary Christian artists. Similar to competing family networks such as ABC Family and Hallmark Channel, UP now programs multiple weeks of family-friendly Christmas movies through the holidays in December. Easter movies also populate the programming schedule through April.

The channel continues to air popular syndicated series such as Growing Pains, Everybody Hates Chris, Touched by an Angel and Dr. Quinn, Medicine Woman. Up original series include Bringing Up Bates and Heartland. Up original movies include Love Finds You in Sugarcreek, Ohio (starring Kelly McGillis), The Town That Came A-Courtin' (starring Valerie Harper), Finding Normal, My Mother's Future Husband, Raising Izzie, and Saving Westbrook High.[5] Up original specials include K-LOVE Music City Christmas (hosted by Candace Cameron Bure).

Due to allegations of child molestation against 7th Heaven lead actor Stephen Collins, the network pulled the series from its schedule as of the afternoon of October 7, 2014. The network may return it to the schedule depending on viewer feedback or as further events warrant.[6]


  1. ^ Note that this number was calculated while the channel was still GMC.


  1. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Retrieved September 7, 2013. 
  2. ^ The Atlanta Journal-Constitution, October 27, 2011.
  3. ^ "Upfronts 2013: GMC To Change Name To UP In June". MultiChannel News. April 3, 2013. Retrieved April 5, 2013. 
  4. ^ "GMC TV Looks 'UP' With Rebranding". Broadcasting & Cable. March 3, 2013. Retrieved March 21, 2013. 
  5. ^ Eurweb.com, January 13, 2014
  6. ^ Swift, Andy (7 October 2014). "7th Heaven Removed from UP TV Over Stephen Collins Molestation Scandal". TVLine. Retrieved 8 October 2014. 

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