U Mobile

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Not to be confused with ümobile, a similarly named company in the Philippines.
U Mobile Sdn Bhd
Type Private
Industry Mobile Telecommunications
Mobile TV (discontinued)
Founded 1998 (As MiTV Networks Sdn Bhd)
Headquarters Berjaya Times Square, Kuala Lumpur, Malaysia
Key people Tan Sri Vincent Tan
Products Mobile LiveTV™ (discontinued)
Mobile Data (U Broadband)
Mobile Telephony
Mobile Multimedia
Employees 700+
Website www.u.com.my

U Mobile Sdn Bhd is a Malaysian 3G mobile telecommunicaions service provider and was founded in 1998 as MiTV Networks Sdn Bhd. U Mobile is a wholly owned subsidiary of U Television Sdn Bhd, which was formerly known as U Telecom Media Holdings Sdn Bhd and MiTV Corporation Sdn Bhd.

The company utilises the 018 prefix allocated to the organisation by the Malaysian Communications and Multimedia Commission (MCMC).[1]

In addition to offering mobile telephony and mobile data, U Mobile offers a mobile TV service, Mobile LiveTV, that utilises Digital Video Broadcast – Handheld (DVB-H) technology.[2] U Mobile targets to commence its mobile service and Mobile LiveTV user trial before the end of 2007.[3]

History[edit]

In April 2007, U Television Sdn Bhd signed the country's first nationwide domestic roaming memorandum of understanding, which led to an agreement with the mobile network operator Celcom (M) Bhd allowing U Mobile’s customers nationwide coverage while U Mobile rolled out its own high-speed mobile 3G service nationwide.[4] The agreement was completed in June 2007.

In December 2007, the 3G communications operators KT Freetel and NTT DoCoMo jointly invested USD$200million (est. RM669 million) for a total of 33% stake in U Mobile.

In March 2008, U Mobile launched its first publicly available product called "Surf with U", a data-only plan for mobile users provided using U Mobile's HSDPA-driven mobile network. The following month, it rolled out its first mobile service, the postpaid U38 plan.[5] In July, U Mobile launched two new postpaid services, U68 and U98, and the 018 Prepaid service.

In 2009 KT Freetel, one of U Mobile's foreign investors, sold its 16.5% stake (62.6 million shares) to U Mobile’s major shareholder.[6]

In November 2012, activated it's RAN Sharing with Maxis and transitioned it's 2G network provider from Celcom to Maxis

In 17 December 2013, U Mobile launched it's LTE network on the 2600 MHz band that covers Kuala Lumpur.

Partners[edit]

  • Atos Origin: integrator of the BSCS iX Release 2 Billing System.
  • LHS: supplier of the BSCS iX Release 2 Billing System
  • Ericsson: High-Speed Packet Access (HSPA) solutions and management provider
  • Nokia Siemens Networks: implementation, integration, and application development of DVB-H services, including the maintenance of MiTV’s infrastructure on a turnkey basis
  • Maxis: nationwide domestic roaming partner. Roaming on Maxis 2G (nationwide), share 2100 MHz spectrum/(3G network) on the area outside Klang Valley, Ipoh, Johor Bharu, Penang, Negeri Sembilan. share 2600Mhz spectrum with Maxis
  • Rohde & Schwarz Malaysia: Supplier of low, medium and high powered digital television transmitters for the rollout implementation and coverage expansion of U Mobile’s Mobile LiveTV
  • Huawei: telecommunication equipment provider, from access layer to core transmission
  • ZTE:telecommunication equipment provider

Subscribers[edit]

As of 2013, U Mobile has 5 million subscribers.[7] The mobile service provider is targeting a 30-40% of subscribers in 2014.

References[edit]

  1. ^ Jeff, Ooi (11 April 2007). "018 mobile prefix put to better use". CNET Asia. Retrieved 10 October 2007. 
  2. ^ Clement, Teo (18 June 2007). "MiTV and Nokia announce live DVB-H mobile TV service for Malaysia". Nokia MobileTV Forum. Archived from the original on 30 June 2007. Retrieved 10 October 2007. 
  3. ^ Jo, Timbuong (20 September 2007). "U Mobile is newest cellular service provider". TheStar Online: Tech Central. Retrieved 10 October 2007. 
  4. ^ Surin, Murugiah (10 April 2007). "MiTV to offer 3G service in 2H". The Edge Daily. Archived from the original on 21 November 2007. Retrieved 10 October 2007. 
  5. ^ "U Mobile Launches its Post Paid Service – U38 Plan". 15 April 2008. Retrieved 17 April 2008. [dead link]
  6. ^ "KT Freetel will sell 16.5% stake in U Mobile". Bloomberg. Retrieved 19 April 2009. 
  7. ^ "U Mobile targets 30%-40% subscriber growth". The Sun Daily. Retrieved 20 August 2014. 

External links[edit]