U Television Sdn. Bhd. (formerly known as U Telecom Media Holdings Sdn. Bhd. and MiTV Corporation Sdn. Bhd.) is Malaysia's third pay television operator. It was launched in September 2005 after having obtained all the necessary approvals from the censorship board on its broadcast contents. The company initially offered 40 channels from content providers worldwide.
One of U television's distinguishing traits is that it utilises an internet protocol over UHF-based transmission system. Subscribers are required to install a standard UHF television antenna as opposed to a satellite dish to receive broadcasts. U television is therefore able to broadcast even during inclement weather
On 31 October 2006, the company announced a restructuring that included suspension of all marketing and new subscription activities. In addition, approximately 66% of the companies workforce was retrenched.
U television also owns a mobile phone operator called U Mobile.