|Founded||January 29, 2001|
|Founder||Pakistan Telecommunication Company Ltd|
13-B, F-7 Markaz, Islamabad, Pakistan
All National Highways
|Abdul Aziz, CEO|
|Products||Pre Pay, Post Pay, UPaisa|
|Revenue||Rs.25 billion PKR (2012).|
|Rs.25 billion PKR (2012)|
|Rs.2.5 billion PKR (2012)|
|Slogan||It's all about U!|
Pak Telecom Mobile Limited or Ufone (Urdu: یوفون) is a 3G cellular service provider based in Pakistan. It was the third mobile operator to enter Pakistani market. It started its operations, under the brand name of Ufone, in Islamabad on January 29, 2001.
The third mobile operator to enter the telecommunication industry, Ufone is based in Islamabad, Pakistan, from where it was launched on the 29th of January, 2001. A wholly owned subsidiary of Pakistan Telecommunication Company Limited, Ufone became a part of the Etisalat Group in 2006 during the privatization.
In terms of operations, Ufone is one of the largest 3G mobile service providers in the country, with an 18% market share and a subscriber base of over 24 million customers. In the Pakistani telecom industry, Ufone is renowned for an aggressive and humorous marketing approach that sets it apart from its competitors. In fact, Ufone is one of the few brands in Pakistan that have successfully implemented a strong integrated marketing approach centered on humour and translated it into results. The company built up a reputation for innovative implementation of telecom technologies in its early days and has, over time, built up a portfolio of value added services that have outgrown communication; instead, catering to all sorts of customer needs from education to entertainment.
Ufone is, also, strongly marketed as the ‘connection for the masses’ because initially the company was launched with the ambitious view of empowering every Pakistani with a mobile phone in an era when mobile phones were status symbol. Ufone is, thus, credited for launching a variety of industry-first services in order the meet that goal; a practice continued to this day.
Ufone successfully bid for a 5MHz 3G license on the 23rd of April, 2014 and commenced its free 3G trial, in cities simultaneously, within 10 days on the 2nd of May. Met with a very receptive response, Ufone launched its 3G services, packages and tariffs for both prepaid and Postpay customers on the 23rd of May, 2014. Currently, Ufone is in the process of expanding its 3G network and integrating more cities into3G coverage.
- Ufone revenues gain 6% in FY2012