TV Channel "Ukraine" (Ukrainian: Телеканал «Україна») is one of the most popular television channels in Ukraine. Its broadcast range covers 95% of the Ukrainian territory. The corporate mission of the channel is to maintain one general interest channel and few theme channels, such as the "Football TV Сhannel", that was launched in November 2008, and is planning to launch specialized channels for women and youth by 2013.
The channel began as a regional channel operating only in Donetsk-region, in the year 2004 the channel was granted national status. To help its growth, Ukraina hired foreign media managers, secured broadcasting rights for the Ukrainian national football team matches and in 2008 recruited TV star Savik Shuster to host a nightly political talk show.