Ulrike Reinhard

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Ulrike Reinhard is a German publisher, author and futurist. She holds a masters degree and PHD in business administration specializing in marketing and human resources. She worked for ARD and ZDF and is currently editor in chief of we-magazine.

Professional history[edit]

In 1994 in Europe she founded whoiswho.de - a website/Internet platform for companies in German-speaking countries connect to one another.

In 2004 - the 10th anniversary of whoiswho.de - she edited and published "Digital Transformations". It deals with the fundamental transformations in business, culture and science driven by digital technologies.[citation needed]

At the end of 2006 she sold parts of whoiswho.de and redefined her mission and vision of business. She has interviewed people all over the world and posted pioneering interviews on the Internet. She sold the domain in early 2010.

Reinhard lives and works as a digital nomad. Her homebase is Heidelberg, Germany and Khajuraho, Madhya Pradesh, India, where she is now settled working on her new long-term project to establish we_school, a community-based learning hub in an impoverished rural area whose students learn and acquire skills by working on projects of immediate benefit to the local community.


She is a founding partner of DNAdigital.[1] She hosts the SCOPE09 - Web meets HR conference, an informal hub where HR at the cutting edge is discussed in innovative ways.

Her latest book, REBOOT_D - digital democracy, about the way the internet is shaping and transforming society and politics in Germany was downloaded more than 15,000 times in 4 months.[2][3] Reinhard is founder and editor in chief of WE-Magazine. In 2008 Reinhard set up the WeBenin project, a new decentralised informal way of helping people to self-empowerment that circumvents the traditional paradigm of rich NGOs and poor aid-receivers while also taking account of the challenges of the lack of infrastructure in one of the poorest countries in West Africa.[4] Since 2009 she has collaborated with Prof. Peter Kruse and his What's Next Institute in investigating how the internet is a transformational force on society, education and politics.

Her recent (and ongoing) investigative work in the Middle East - especially the WikiRevolutions in Tunisia and Egypt, and the growing grassroots peace movements in Israel and Palestine - is an integral part of this endeavor.[citation needed]

In 2009 and 2010 she was a consultant on various programs of the Bertelsmann Stiftung on the effects of the internet on society and culture. She mainly worked on the strategy and relaunch of the futurechallenges.org platform, connecting it with international organizations and netizens. She published three magazines for Future Challenges, the latest THRIVE in cooperation with the Kiel Institute for the World Economy. She then acted as a consultant for NATO in the run-up to the NATO Summit in May 2012 and the Bundeszentrale für politische Bildung, an agency of the German Federal Ministry for Internal Affairs.

Reinhard’s current project is the setting up of a private boarding school in Khajuraho, Madhya Pradesh, an impoverished rural area of India.



  • Reinhard, Ulrike (2011). "Shanghaied!". Bertelsmann Stiftung, Guetersloh, and Institute for World Economy, Kiel, ISSN 2193-1291. 
  • Reinhard, Ulrike (2011). "Democracy Train". Bertelsmann Stiftung, Guetersloh, and Institute for World Economy, Kiel, ISSN 2193-1291. 
  • Reinhard, Ulrike (2011). "The Greater WE". Bertelsmann Stiftung, Guetersloh, and Institute for World Economy, Kiel, ISSN 2193-1291. 
  • Reinhard, Ulrike (2011). "Soft Values, Hard Facts". Think Quarterly, Google. 
  • Reinhard, Ulrike (2011). "A Data State of Mind". Think Quarterly, Google. 
  • Reinhard, Ulrike (2011). "Fully Viral". Think Quarterly, Google. 
  • Reinhard, Ulrike (2011). "Moving beyond Left, Right and Center: How Politics Grapples with the Challenge of Participation, Interview with Peter Kruse". EAPC-Books. 


  1. ^ "Livestream DNAdigital at ZDF, Germany". ZDF. 2009-01-15. Retrieved 2009-01-15. 
  2. ^ "Deutschlandradio Kultur Vernetzte Politik". dradio.de. 2010-05-01. Retrieved 2010-05-01. 
  3. ^ "ORF Radio matrix - computer & neue medien". oe1.orf.at. 2010-03-21. Retrieved 2010-03-21. 
  4. ^ "Help People to Help Themselves". Bertelsmann-Stiftung.de. 2010-04-20. Retrieved 2010-04-20. 

See also[edit]