UltraViolet is a women's advocacy group based in the United States. The group conducts online campaigns using social media to highlight women's issues such as violence against women, maternity leave, equal pay, and reproductive rights.
UltraViolet was co-founded in February 2012 by Nita Chaudhary and Shaunna Thomas. The name is associated with purple, a color used symbolically in the struggle for women's suffrage in the United States, LGBT social movements, and second-wave feminism. Co-founder Chaudhary adds that "UltraViolet lights are sort of the most powerful rays on the spectrum and they expose things that people don't want to see, and our mission is to expose things people are uncomfortable confronting, especially with respect to sexism."
Within two months of its foundation, UltraViolet had 300,000 members.
UltraViolet has conducted over 30 online campaigns for women's rights. They have also organized protests and phone lobbying.
Susan G. Komen Foundation
In February 2012 the Susan G. Komen Foundation decided to stop funding for breast cancer screenings at Planned Parenthood. UltraViolet, which had been scheduled to debut in the summer, spearheaded a campaign against Komen with the assistance of MoveOn.org and CREDO SuperPac. They collected nearly one million signatures on a petition that was delivered to the foundation. The foundation reversed its decision and reinstated Planned Parenthood's funding within a week of receiving the petition.
Following their victory, UltraViolet campaigned for the resignation of Karen Handel, the Komen Foundation vice president that orchestrated the effort to defund Planned Parenthood. Handel resigned shortly after.
NFL domestic abuse
In 2014, following several incidents of domestic abuse by NFL players, UltraViolet called for the resignation of NFL commissioner Roger Goodell. The group flew aerial banners over three NFL stadiums with the message "#GoodellMustGo".
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- Bassett, Laura (March 9, 2012). "UltraViolet, Women's Rights Group, Upgrades Movement Via Social Media". Huffington Post.
- Vega, Tanzina; McKinley, Jr., James C. (April 12, 2013). "Social Media, Pushing Reebok To Drop a Rapper". The New York Times.
- Strauss, Chris (September 16, 2014). "Advocacy group's high-flying message to Roger Goodell hard to miss". USA Today.
- Spruill, Constance (August 20, 2014). "Ultraviolet Shedding Light on Womens Rights". Guardian Liberty Voice.
- Borchardt, Jackie (August 21, 2014). "Women's pay, women's rights highlighted on Ohio 'tourism' billboards". Plain Dealer.