Umaibō in a variety of flavors
Umaibō (うまい棒?) or "delicious stick" is a small, puffed, cylindrical corn snack that resides at the bottom of most Japanese convenience store candy shelves. It is produced by Riska and sold by Yaokin. It has a suggested retail price of 10 yen, but because profit margin is so slim, its length can change without a notice. Its consistency is similar to Cheetos. The wrapper features a cat, Umaemon, who is a pun of popular character, Doraemon.
There are many flavors of Umaibō available, including savory flavors, such as salad, mentaiko, takoyaki and cheese; and sweet flavors, such as cocoa, caramel, and chocolate. Some flavors were discontinued after a brief period, while others became a staple. Some flavors are only sold in specific locations, such as tourist spots.
[edit] Flavors
[edit] Presently circulating
- Mentai
- Corn Potage
- Natto
- Cheese
- Teriyaki Burger
- Salami
- Vegetable Salad
- Chicken Curry
- Tonkatsu Sauce
- Shrimp and Mayonnaise
- Takoyaki
- Chocolate
- Caramel Candy (Production discontinued, in stock only as of 2006)
- Cocoa (Production discontinued, in stock only as of 2006)
- Kabayaki (Production discontinued, in stock only as of 2006)
- Beef Tongue
[edit] Only in specific area
[edit] Discontinued
- Pizza
- Saki-ika
- Choikara Panchi
- Crab Chanko
- Omuraisu
- Gyoza
- Chocolate Peanut
- Crab Dumpling
- Mame-rikan (Bean-American)
- Umeboshi Riceball
- Red Lobster
- American Hot Dog
- Marine Beef
- Curry
[edit] References
[edit] External links
