Unbundling is a neologism to describe how the ubiquity of mobile devices, Internet connectivity, consumer web technologies, social media and information access in the 21st century is affecting older institutions ( [1 ] education, broadcasting, newspapers, games, shopping, etc.) by "break[ing] up the packages they once offered, providing particular parts of them at a scale and cost unmatchable by the old order." Unbundling has been called "the great disruptor". [2 ] [3 ]
Etymology [ edit ]
"Unbundling" most basically means simply the "process of breaking apart something into smaller parts."
In the context of [4 ] mergers and acquisitions, unbundling refers to the "process of taking over a large company with several different lines of business, and then, while retaining the core business, selling off the subsidiaries to help fund the takeover." [5 ]
Examples [ edit ]
Massive open online courses are "part of a trend towards the unbundling of higher education" by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction. [6 ] [2 ]
Pandora Radio [7 ] The addition of
Maryland and Rutgers to NCAA football was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability. [8 ] The CEO of
Mashable has predicted that unbundled news contents' "microcontent sharing" via software like Flipboard ( [9 ] Android and iOS), Zite and Spun ( iPhone) will be a major trend in 2013. [10 ] LinkedIn has embraced a multi-app strategy and now has a family of six separate apps -- The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news
See also [ edit ]
References [ edit ]
^ Watters, Audrey (September 5, 2012). "Unbundling and Unmooring: Technology and the Higher Ed Tsunami". educause.edu . Retrieved . November 25, 2012
^ a b Chatfield, Tom (23 November 2012). "Can schools survive in the age of the web?". bbc.com.
^ Pakman, David (April 15, 2011). "The Unbundling of Media" . Retrieved . 19 Dec 2012
^ "Unbundling". businessdictionary.com . Retrieved . 19 Dec 2012
^ "Unbundling". investopedia . Retrieved . 19 Dec 2012
^ "Not what it used to be: American universities represent declining value for money to their students". economist.com. Dec 1, 2012.
^ Tunguz, Tom. "The cognitive burden of unbundling" . Retrieved . 19 Dec 2012
^ "The great unbundling". informationarbitrage.com. November 24, 2012 . Retrieved . 19 Dec 2012
^ Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". ( The Daily Telegraph London). Retrieved March 4, 2012.
^ Cashmore, Pete (December 11, 2012). "Big Idea 2013: Unbundling Media". linkedin.com.
^ Kapko, Matt (August 26, 2014). "An Inside Look at LinkedIn’s ‘Unbundling’ Mobile Strategy". CIO Magazine.
External links [ edit ]