Unbundling

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For the marketing technique of selling several products together, see Product bundling. For the regulatory process in the telecommunications industry, see Local-loop unbundling.

Unbundling is a neologism to describe how the ubiquity of mobile devices, Internet connectivity, consumer web technologies, social media and information access[1] in the 21st century is affecting older institutions (education, broadcasting, newspapers, games, shopping, etc.) by "break[ing] up the packages they once offered, providing particular parts of them at a scale and cost unmatchable by the old order."[2] Unbundling has been called "the great disruptor".[3]

Etymology[edit]

"Unbundling" most basically means simply the "process of breaking apart something into smaller parts."[4] In the context of mergers and acquisitions, unbundling refers to the "process of taking over a large company with several different lines of business, and then, while retaining the core business, selling off the subsidiaries to help fund the takeover."[5]

Examples[edit]

  • Massive open online courses are "part of a trend towards the unbundling of higher education"[6] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[2]
  • Pandora Radio[7]
  • The addition of Maryland and Rutgers to NCAA football was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[8]
  • The CEO of Mashable has predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[9] (Android and iOS), Zite and Spun (iPhone) will be a major trend in 2013.[10]

See also[edit]

References[edit]

  1. ^ Watters, Audrey (September 5, 2012). "Unbundling and Unmooring: Technology and the Higher Ed Tsunami". educause.edu. Retrieved November 25, 2012. 
  2. ^ a b Chatfield, Tom (23 November 2012). "Can schools survive in the age of the web?". bbc.com. 
  3. ^ Pakman, David (April 15, 2011). "The Unbundling of Media". Retrieved 19 Dec 2012. 
  4. ^ "Unbundling". businessdictionary.com. Retrieved 19 Dec 2012. 
  5. ^ "Unbundling". investopedia. Retrieved 19 Dec 2012. 
  6. ^ "Not what it used to be: American universities represent declining value for money to their students". economist.com. Dec 1, 2012. 
  7. ^ Tunguz, Tom. "The cognitive burden of unbundling". Retrieved 19 Dec 2012. 
  8. ^ "The great unbundling". informationarbitrage.com. November 24, 2012. Retrieved 19 Dec 2012. 
  9. ^ Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
  10. ^ Cashmore, Pete (December 11, 2012). "Big Idea 2013: Unbundling Media". linkedin.com. 

External links[edit]