Uneeda Biscuit
 Uneeda Biscuit advertisement from 1904. | |
| Owner | Nabisco |
|---|---|
| Introduced | 1890s |
| Discontinued | 2009 |
Uneeda Biscuit was a brand of soda cracker created by the National Biscuit Company.[1] The brand was discontinued in 2009.
History[edit]
Uneeda Biscuit were introduced in the 1890s as a product of the National Biscuit Company. The biscuits were lighter, flakier, and stayed crisper longer due to the packaging.[2] In 1896, National Biscuit Company spent $1 million in a branding campaign to compete with Cracker Jack, a competitor of Uneeda Biscuits. The packaging featured a boy in a raincoat and has been considered one of the original consumer packaging concepts that did not rely on identity recognition.[3] The boy in the raincoat signified the way the packaging kept moisture out of the product by using interfolded wax paper and cardboard.[2]
In 1902, a factory was built in Shreveport, Louisiana to manufacture Uneeda. At the time, it was the tallest privately owned building in the city.[4]
The Uneeda brand was discontinued by Nabisco in 2009.[5]
References[edit]
- ^ Buchanan, Charles (20 November 2012). Fading Ads of Birmingham. Arcadia. ISBN 9781614237600. Retrieved 11 April 2024.
- ^ a b "Vintage Ads: Uneeda Biscuit Takes Crackers Out of the Barrel". Saturday Evening Post. 16 February 2018. Retrieved 11 April 2024.
- ^ The Art and Science of Packaging. Bright Media. 28 January 2021. Retrieved 11 April 2024.
- ^ Boucher, Makenzie (7 October 2023). "Shreveport historic downtown building gets a new lease on life". Shreveport Times. Retrieved 11 April 2024.
- ^ Packard, Jennifer (2017). A Taste of Broadway. Rowman & Littlefield. ISBN 9781442267329. Retrieved 11 April 2024.
 | This food-related article is a stub. You can help Wikipedia by expanding it. |