Uniden

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Uniden Corporation
Native name ユニデン株式会社
Romanized name Yuniden Kabushiki-gaisha
Type Public (K.K.)
Traded as TYO: 6815
Founded February 7, 1966
Founders Hideo Fujimoto (CEO)
Headquarters Chuo ku, Tokyo, Japan
Area served United States, Japan, Philippines, Australia, Taiwan, Vietnam, New Zealand, and China
Products Electronic radio communication devices.
Revenue US$381,664,000 (2009/10)[1]
Employees 16,924 (2009)[2]
Website uniden.com

Uniden Corporation (ユニデン株式会社 Yuniden Kabushiki-gaisha [Uniden Co., Ltd.]?) (TYO: 6815) is a Japanese company in the wireless communication industry.

History[edit]

Uniden was established on February 7, 1966 by its founder Hideo Fujimoto. Uniden became a well-known brand in the 1970s by manufacturing and marketing millions of CB radios, under the Uniden brand as well as popular private brand labels such as Realistic and Cobra.

During the 1980s, Uniden grew to become the world's largest manufacturer of cordless telephones in addition to television satellite equipment, mobile radios, advanced marine electronics and radio scanners (the latter under brandname Bearcat).

In Europe, it became successful in the telecommunications market with its introduction of 900 MHz cordless telephones.

As Uniden continued to grow and extend its international operations, Uniden Australia and Uniden New Zealand were established in 1989. The company now offers an extensive range of consumer electronic products including Digital Cordless Phones and the top selling XDECT, SCR, WDECT and DSS technology Cordless phones, Transceiver Radios and Scanning Receivers, Wireless Networking Products and GPS Products. The company has just announced it will be selling bluetooth car kits, HD Set Top Boxes, Laser Pocket Projectors, HD Digital Photo Frame and Wireless Power Accessories (most of which have been withdrawn from market due to poor sales).

Private Brand Labels[edit]

Most cordless phones with the Radio Shack brand name are Uniden models that are sold under the Radio Shack brand. Most of the cordless phone brands[citation needed] sold in the world (e.g. Philips) are made by Uniden and sold under different electronic brands.

Actual Business[edit]

Uniden's actual line of business is in research and development, manufacturing and marketing.

It produces over two million wireless products every month and manufactures one cordless phone every 3.2 seconds.

Uniden operates globally, but the main commercial activities are still situated in the United States. Production sites have been located in China, Hong Kong, Taiwan and the Philippines. Uniden has also recently expanded its manufacturing to include Vietnam.

Trivia[edit]

References[edit]

External links[edit]