The final selection of the entry for the United Kingdom in the Eurovision Song Contest 1990 was made by popular vote from a choice of eight songs. The 1990 edition of A Song for Europe was held in London on 30 March. Terry Wogan presided over the eight finalists and a panel of 'experts' was assembled to comment on each of the entries. The panel was composed of Gloria Hunniford, Tim Rice, Cathy McGowan and Gary Davies.
As in previous years, a national telephone vote decided the outcome of the contest. Emma won with a runaway 97,625 over John Miles who polled 38,966. Kim Goody came a distant third with 17,986 followed by Les McKeown with 15,171. Fifth place was awarded to Stephen Lee garden who scored 14,447 above sixth placed Kelly who received 13,179 votes. The bottom two acts were Simon Spiro with 5,551 and Thom Hardwell with 3,540.