Both major-party candidates engaged in negative campaign tactics, with Bowles' campaign attacking Burr for special interest donations and his positions on trade legislation, and Burr's campaign attacking Bowles for his connections to the Clinton administration. Both attacks had basis in reality: Burr's campaign raised funds from numerous political action committees and at least 72 of the 100 largest Fortune 500 companies, while Bowles departed from the Clinton administration in the midst of the Monica Lewinsky scandal.
Burr won the election by 4%. He joined the Senate in January 2005. Bowles went on to become the president of the UNC system.