Standard ad size
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The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support for Internet advertising. This standard is published by the Interactive Advertising Bureau.
- 300 x 250 - (Medium Rectangle)
- 180 x 150 - (Rectangle)
- 160 x 600 - (Wide Skyscraper)
- 728 x 90 - (Leaderboard)
Ad sizes have been standardized to some extent; they are:[1]
| Name | width (in pixels) | height (in pixels) | aspect ratio | source |
|---|---|---|---|---|
| Large Rectangle | 336 | 280 | 1.2 | IAB |
| Medium Rectangle | 300 | 250 | 1.2 | IAB/UAP |
| Square Pop-up | 250 | 250 | 1 | IAB |
| Vertical Rectangle | 240 | 400 | 1.67 | IAB |
| Rectangle | 180 | 150 | 1.2 | IAB/UAP |
| Leaderboard | 728 | 90 | 8.09 | IAB/UAP |
| Full Banner | 468 | 60 | 7.8 | IAB |
| Half Banner | 234 | 60 | 3.9 | IAB |
| Button 1 | 120 | 90 | 1.33 | IAB |
| Button 2 | 120 | 60 | 2 | IAB |
| Micro Bar | 88 | 31 | 2.84 | IAB |
| Micro Button | 80 | 15 | 5.33 | |
| Vertical Banner | 120 | 240 | 2 | IAB |
| Square Button | 125 | 125 | 1 | IAB |
| Skyscraper | 120 | 600 | 5 | IAB |
| Wide Skyscraper | 160 | 600 | 3.75 | IAB/UAP |
| Half-Page | 300 | 600 | 2 | IAB |
Contents |
[edit] Examples
- Full banner
- Micro button
- Medium Rectangle 300 x 250
[edit] Relation to other standards
Closest to
- Golden ratio 1.61 : Vertical rectangle (1.67)
- ISO paper size 1.41 : Button 1 (1.33)
- Standard photographic print sizes 1.5 : Vertical rectangle (1.67)
[edit] References
- ^ "Ad Unit Guidelines". Interactive Advertising Bureau. http://www.iab.net/standards/adunits.asp.
