Unleashed (Bow Wow album)

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Studio album by Bow Wow
Released August 19, 2003
Recorded 2002–2003
Genre Hip hop
Length 54:21
Label Columbia
Producer Bow Wow, Teresa Caldwell, Bink!, The Neptunes, Jazze Pha, Swizz Beatz, Lil' Jon
Bow Wow chronology
Doggy Bag
Singles from Doggy Bag
  1. "Let's Get Down"
    Released: June 24, 2003
  2. "My Baby"
    Released: 2003

Unleashed is the third studio album by American rapper Bow Wow. It was released on August 19, 2003. It contains the singles "Let's Get Down", amongst others. It was his only album produced without his mentor Jermaine Dupri. He dropped the 'Lil' from his stage name after his film debut in Like Mike in 2002. The album debuted at number three on the US Billboard 200 chart, with 129,000 copies sold in the first week released.[1] A couple of months later the album was certified gold by the Recording Industry Association of America (RIAA) with an excess of 500,000 copies sold.[2]

Bow Wow has said in interviews that Birdman and the Hot Boys were an influence on this album due to working to keep up with his PG-13 rhyming to fit in more with the new hip hop culture than his previous. In a 106 & Park interview, Bow Wow revealed that Missy Elliott was slated to make a feature on the album, however her contribution never made the final cut. Originally Bow Wow was to appear on the album's cover with raised twin Glock pistols but the artwork was pulled at the last minute after the imagery was deemed unsuitable for many of Bow Wow's younger fans.

Critical reception[edit]

Professional ratings
Review scores
Source Rating
AllMusic 2.5/5 stars[3]
People (mixed)[4]
RapReviews (7.5/10)[5]
Rolling Stone 2/5 stars[6]
Vibe 3/5 stars[7]

The album received generally mixed to positive reviews from music critics. Steve 'Flash' Juon of RapReviews praised the album for being consistent with its beats and Bow Wow for changing his lyrical tone saying, "By maturing his musical sound along with his voice, he successfully sheds the "Lil" image for good and makes an effective play for establishing his longevity in the business."[5] Donnie Kwak of Vibe said that Bow Wow manages to by past formulas with his mature flow and display his sensitive side on "I'll Move On" concluding with, "Because he's willing to embrace his growing pains, Bow Wow's future is promising."[7] Jason Birchmeier of AllMusic commented on how the album manages to straddle the line between Bow Wow's previous pop rap material and his new mature hip hop image. Despite changing his flow and lyrics and experimenting with new beats, People felt that Bow Wow "has yet to really develop his own style and sometimes regresses to playing to the kiddie crowd."[4]

Track listing[edit]

No. Title Writer(s) Producer(s) Length
1. "Get It Poppin'"   Kasseem Dean, Rahman "R.O.C." Griffin Swizz Beatz 3:28
2. "Let's Get Down" (featuring Birdman) Shad Moss, Phalon Alexander, Griffin, Clifford Harris Jazze Pha 4:11
3. "Eighteen"   Moss, Griffin, Harris, James Phillips, Jonathan Smith Lil Jon 4:50
4. "Follow Me"   Moss, Griffin, Roosevelt Harrell Bink! 3:53
5. "My Baby" (featuring Jagged Edge) Moss, Johntá Austin, Ryan Bowser, Griffin, Antoine "Bam" Macon Bam, Bowser 5:03
6. "The Don, The Dutch"   Moss, Griffin, Pharrell Williams The Neptunes 3:57
7. "The Movement"   Moss, Griffin, Williams The Neptunes 3:56
8. "I Can't Lose"   Moss, Alexander, Griffin Jazze Pha 4:02
9. "Hey Little Momma" (featuring Jagged Edge) Moss, Alexander, Brian Casey, Harris Jazze Pha 3:38
10. "I Got Ya'll"   Moss, Bowser, Harris, Macon Bam, Bowser 3:17
11. "I'll Move On" (featuring Mario) Griffin, Harris, Williams The Neptunes 4:06
12. "To My Mama" (featuring Amerie) Moss, Tenaia Sanders, Smith Lil Jon 5:17
13. "I'm Back"   Moss, Lenton Hutton L. T. Hutton 3:48


Chart performance[edit]

Chart (2003) Peak
US Billboard 200[9] 8
US Top R&B/Hip-Hop Albums (Billboard)[10] 3


  1. ^ Harris, Chris (July 20, 2005). "R. Kelly Fights Off Slim Thug And Bow Wow To Hold #1 - Music, Celebrity, Artist News". MTV. Viacom. Retrieved March 13, 2012. 
  2. ^ "Recording Industry Association of America". RIAA. Retrieved March 13, 2012. 
  3. ^ Birchmeier, Jason. "Unleashed - Bow Wow". AllMusic. All Media Network. Retrieved August 9, 2011. 
  4. ^ a b "Picks and Pans Review: Unleashed". People. Time Inc. September 15, 2003. Retrieved February 16, 2015. 
  5. ^ a b Juon, Steve 'Flash' (September 9, 2003). "Bow Wow :: Unleashed :: Columbia Records". RapReviews. Retrieved February 16, 2015. 
  6. ^ Rolling Stone review at the Wayback Machine (archived October 18, 2007)
  7. ^ a b Spin Media (September 2003). Vibe 11. Spin Media. p. 288. ISSN 1070-4701. Retrieved December 7, 2014. 
  8. ^ "Unleashed - Bow Wow". AllMusic. All Media Network. Retrieved March 13, 2012. 
  9. ^ "Bow Wow Album & Song Chart History" Billboard 200 for Bow Wow.
  10. ^ "Bow Wow Album & Song Chart History" Billboard Top R&B/Hip-Hop Albums for Bow Wow.