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Web address www.upworthy.com
Commercial? Yes
Available language(s) English
Created by Eli Pariser and Peter Koechley
Editor Sara Critchfield[1]
Launched March 2012; 2 years ago (2012-03)

Upworthy is a website for viral content started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebook's co-founders, Chris Hughes, was an early investor.[2][3][4]

Upworthy's stated mission is to host the intersection of the "awesome", the "meaningful" and the "visual."[5] It uses virality to promote stories with a liberal bent on social issues. [6]

In late 2012, Upworthy announced that it had raised $4 million from New Enterprise Associates and angel investors.[7]

In June 2013, an article in Fast Company called Upworthy "the fastest growing media site of all time".[8]


Upworthy has been criticized for its use of overly sensationalized, emotionally manipulative "click-bait" style headlines.[9][10][11][12]