Urban Decay (cosmetics)
Urban Decay is an American cosmetics company co-founded in 1996 by Sandy Lerner and Particia Holmes. David Soward took a position as CFO and Wende Zomnir was hired to do marketing. The brand is primarily sold in mid to high-end beauty stores, such as Ulta, Sephora, and Macy's. Urban Decay was bought by Moet-Hennessy Louis Vuitton in 2000, before being sold again in 2002 to the Falic Group. In 2009 it was acquired by Castanea Partners, a private equity firm. The label is based in Newport Beach, California, and has a distribution center in Hialeah, Florida.
Urban Decay claims not to employ animal testing in the creation of its products, and marks on its website which products are considered vegan. It also offers 100% synthetic fiber makeup brushes, including blush and powder brushes, made from taklon as an alternative to typical brushes constructed from animal hair. Every item that is 100% vegan is denoted on the website by a paw print, which means it is "Marley Approved", Marley being the dog of an Urban Decay executive. Additionally, they have received approval by The Coalition for Consumer Information on Cosmetics and PETA's 5th Annual Best Cruelty-Free Cosmetics Line award. However, Urban Decay announced on June 6th, 2012 that they will begin selling their products in China, a country that is known to conduct animal testing on products before releasing them to the public. PETA subsequently removed Urban Decay from their list of cruelty-free companies. As of July 6th, 2012, Urban Decay announced that it will not be selling its products to China.
In 2013 Urban Decay was acquired by L'Oréal
Where Urban Decay is Now
Today, Co-Founder Wende Zomnir steers Urban Decay’s ongoing growth as Executive Creative Director. With growing numbers of retailers in Canada, the UK, France, Italy, Spain, Singapore, Malaysia, Holland, and Dubai, Urban Decay continues its expansion into the prestige beauty market. '
- Holmes v. Lerner, 74 Cal. App. 4th 442 (1999).
- Castanea Partners Announces Investment in Urban Decay. Reuters (2009-03-30). Retrieved on 2011-09-28.
- Is There a Squirrel in Your Makeup Bag?. PETA.org. Retrieved on 2011-09-28.
- Cruelty Free Nail Care Products. LeapingBunny.org. Retrieved on 2011-09-28.
- PETA's Sixth Annual Proggy Awards December 2008. PETA.org. Retrieved on 2011-09-28.
- "[Urban Decay] Animal Testing Policy". Retrieved 26 July 2012.
- "L'Oréal: News Release: "L'Oréal signs an agreement to acquire Urban Decay"". EuroInvestor. Retrieved 26 November 2012.