Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was introduced in 1996 in Norway, Denmark, Sweden and France. It is the predecessor of the American soft drink Surge, which was introduced in the USA in 1997. Urge is no longer sold in Denmark, Sweden, and France. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.
Urge was available in Norway in 0.5 L and 1.5 L bottles, and later also in 0.33 L cans, but in Q1 of 1999 the 1.5 L bottles were taken off the market due to unsatisfactory sales. The cans also vanished from the market a few years later, leaving only the 0.5 L bottles. however, Urge 1.5 L bottles were relaunched to the Norwegian market on September 1, 2008. The relaunch is credited to a massive campaign by the consumers on the internet community Facebook. It has a sugar content of 68 grams per 0.5 L bottle.
Urge Intense: Energy drink variant of Urge
An energy drink version, Urge Intense, was launched in Q1 2009. It comes in 0.5L cans and has a caffeine content of 32 mg per 100 ml. A raspberry flavored version ("Red Sting") was released from April 2010 to the first quarter of 2012. In May 2012 an orange flavored version was launched ("Inferno") which has since been discontinued. In 2013 a mango flavored version ("Wild Mango") was released.