User:Bluerasberry/Motivational deficiency disorder
Fake neurologist "Leth Argos" is said to have described the disorder, finding that "extreme laziness may have a medical basis" and that "motivational deficiency disorder can be fatal, because the condition reduces the motivation to breathe." Despite the condition being poorly understood, it is also "underdiagnosed and undertreated." A person living with the condition complained that he would spend all day at the beach.
In the original campaign a recommended treatment for the drug was "Indolebant", a treatment which purportedly led a young man to get off his sofa and get a job as an investment adviser. The original campaign also contained an advertisement for an issue of PLOS on disease mongering.
- Moynihan, R. (2006). "Scientists find new disease: Motivational deficiency disorder". BMJ 332 (7544): 745. doi:10.1136/bmj.332.7544.745-a.
- "A New Epidemic". youtube.com. 23 November 2006. Retrieved 13 September 2013.
- Whalen, Jeanne (5 February 2008). "Striving for an Antidote to Drug Marketing - Health Blog - WSJ". blogs.wsj.com. Retrieved 13 September 2013.
- Mirsky, Steve (22 May 2006). "Up the Lazy Creek: Scientific American". scientificamerican.com. Retrieved 13 September 2013.
- Cassels, Alan (4 March 2008). "Spreading disease by word of mouth". Toronto Star. Retrieved 13 September 2013.
- 4-minute report about motivational deficiency disorder
- 1-minute video advertising a drug to treat motivational deficiency disorder
- issue of PLOS advertised in original article
- transcript of radio report on the condition