User:Brand&comms/sandbox

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Company Snapshot
Founded 2004
Type Privately owned
Industry Telecommunications
Full Members 11
Headquarters Singapore
Products & Services Mobile services for enterprise and for customers travelling abroad
Website www.bridgealliance.com


Bridge Alliance is an Asia Pacific mobile alliance group. The alliance is a partnership of eleven top tier mobile operators[1][2] - Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless roaming and enterprise multi-country services.

With a combined customer base of over 430 million[3], Bridge members leverage the collective strengths of the alliance to develop innovative roaming and enterprise solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Products and Services[edit]

Bridge DataRoam[edit]

In November 2007, Bridge Alliance launched its mobile data roaming plan, ‘Bridge DataRoam’ across 11 territories in the region.[4] Bundled monthly subscription plans were offered (Bridge DataRoam15 and Bridge DataRoam40), applicable when customers roam on Bridge Alliance member networks.

Till this day, Bridge DataRoam remains a popular product with its member’s customers. To cater to a wider range of needs, variations of the data roaming plans are offered by the 11 member operators.

Bridge VoiceSMS Roam[edit]

In September 2011, Bridge Alliance launched Bridge VoiceSMS Roam, the region’s first one-rate roaming price plan for voice call minutes and SMS messages.[5]

Bridge VoiceSMS Roam offers bundled voice minutes and SMS messages, which can include[5]:

  • Receiving incoming calls from anywhere around the world
  • Making outgoing calls to home country and to local numbers in visited country
  • Sending SMS to any country globally
  • Receiving SMS from anywhere, free

The plan is available to AIS (Thailand) and Globe Telecom (Philippines) subscribers travelling in the 11 Bridge Alliance members’ locations.

Regional Brand Campaign[edit]

In December 2011, Bridge Alliance launched “The Smiling Traveller”, a new regional brand campaign that highlights how Bridge Alliance can help business and leisure travellers enjoy roaming and have savings on their roaming bills when travelling across the Asia Pacific.[6][7]

Together with an international advertising agency, Bridge Alliance has created “The Smiling Traveller” icon to personify commitment from Bridge Alliance and its member operators to deliver customer satisfaction and convenience with their roaming services offering. The icon, shaped as a tall-beacon-like character, represents a friendly travel companion which is flexible and adaptable across all cultures and users. The adaptable nature of the icon makes it an ideal unifying communications agent for the 11 Bridge Alliance member operators, enabling a regional and local communication and branding effort.[7]

“The Smiling Traveller” highlights Bridge Alliance’s geographical reach through the Bridge Alliance member operators’ networks and the Alliance’s core purpose to provide innovative roaming products and services to their customers and travellers. The campaign also highlights how travellers can travel carefree, by using Bridge services and roaming with Bridge Alliance members’ networks while they are overseas.[7]

See the “Making of the Icon” video.

Data Roaming Usage & Savings Calculator[edit]

Bridge Alliance provides a unique tool that estimates the usage and savings a user can have when he chooses the Bridge data roaming service over similar services in the market.

The calculator caters to all types of user profiles, with preset figures on the number of emails, photo uploads and etc, which can be adjusted to reflect individual usage. These figures are used to estimate the savings a user can enjoy.

The tool can be accessed at this webpage.

Members[edit]

Airtel[edit]

Bharti Airtel Limited is a leading global telecommunications company[1] with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers.[1] In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 262 million customers across its operations at the end of July 2012.

AIS[edit]

Advanced Info Service Public Company (AIS) is the number one mobile network in Thailand with the largest subscriber base and largest market share.[2] It offers 3G/2G mobile services under 900 MHz frequency with quality network and innovative products, covering more than 97% nationwide.

AIS also owns and operates the GSM mobile phone network frequency 1800 MHz under the brand, Digital GSM 1800. Additionally, AIS has subsidiaries providing other telecommunication related services: import and distribution of mobile phone devices, data communication services via mobile cable, payment for products and services via mobile phone, cash card, contact center, and international call services.

CSL[edit]

CSL is Hong Kong’s first and leading mobile network operator.[2] It operates with a distinctive multi-brand strategy, providing customer-centric services through the brands 1O1O, one2free, New World Mobility and a number of pre-paid service brands.

It also operates a world-class GSM / WCDMA network in Hong Kong and launched the world’s first 4G LTE/DC-HSPA+ network in November 2010[8], through which it offers comprehensive mobile and broadband services to both local and international customers. CSL also supports customers across the world, as the leading roaming operator in Hong Kong providing global multimedia connectivity through over 550 mobile operator partners around the world. For more information, please visit www.hkcsl.com.

CTM[edit]

Companhia de Telecomunicações de Macau S.A.R.L. (CTM), established in 1981 under the cooperation of Cable & Wireless with partners including Portugal Telecom, CITIC Telecom International Holdings Limited and Macau Post, is a full telecom service provider in Macau offering 3G mobile services, fixed telephony, Internet, and corporate solutions.

Globe Telecom[edit]

Globe Telecom is a full-service telecommunications provider in the Philippines, with its own international gateways, cable landing stations, domestic fiber backhaul and a national access network (data, fiber, 3G/HSDPA). It offers a range of wireless and wireline voice and data services (e.g. Mobile GSM/ 3G/ HSDPA, broadband, PSTN Fixed lines, IDD, NDD, Corporate Data, IPLC, Internet, bandwidth, etc.). In the Philippines, Globe maintains a wide coverage for international roaming with more than 600 partner networks worldwide. Globe delivers solutions that bridge the gaps between technology and their customer needs. Its principals are Ayala Corporation and Singapore Telecom, both acknowledged leaders in the country and across the region.

Maxis[edit]

Maxis is Malaysia’s leading telecommunications company and market leader[2], providing high-quality voice and data services to its customers. Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable.

Optus[edit]

Optus, serving more than nine million customers daily, is a leader in integrated communications in Australia.[2] Since commencing operations in 1992, Optus has built an advanced technology platform that allows it to deliver communication, information and entertainment services across the country.

SingTel[edit]

SingTel Mobile is the mobile telecommunications arm of Singapore Telecommunications Ltd. (SingTel). SingTel is Asia’s leading communications group with operations and investments around the world.[9] Serving both the consumer and corporate markets, it is committed to bringing the best of global communications to customers in Asia Pacific and beyond.

SK Telecom[edit]

SK Telecom, established in 1984, is Korea’s leading telecommunications provider with more than 26 million subscribers, which accounts for more than 50% of the total market.[2] SK Telecom was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO, HSDPA and HSUPA services. SK Telecom is now leading the popularization of LTE since launching the nation’s first LTE service in July 2011. The company completed nationwide LTE rollout (covering 99 percent of the population) by June 2012. It surpassed 5 million LTE subscribers as of September 2012 [10] and the company expects even stronger LTE subscriber growth as it launched the world’s first nationwide VoLTE service named HD Voice in August 2012.

Taiwan Mobile[edit]

Taiwan Mobile Co., Ltd., incorporated in the Republic of China ("ROC") in 1997, is one of the leading telecommunications companies in Taiwan[2] offering "Quadruple Play" services – covering mobile, fixed-line, cable TV and broadband. The Company launched three brands – "Taiwan Mobile", "TWM Broadband" and "TWM Solution" – to promote its Quadruple Play services for the consumer, household and enterprise markets. It was the first private telecommunications company to go public, the first wireless operator to launch 3G services using Wideband Code Division Multiple Access (WCDMA) technology and the leading company in the TIME digital convergence era.

Telkomsel[edit]

Telkomsel deploys 50,000 Base Transceiver Stations (BTS) that reach 97% of the Indonesian population. As one of the world’s largest cellular operators[1], Telkomsel is the market leader in Indonesia's telecommunication industry[2] and serves more than 117 million subscribers[11]. As a pioneer in the development of Indonesia mobile telecommunication industry to enter the latest era of mobile broadband services, Telkomsel has been consistently implementing the roadmap technology of 3G, HSDPA, HSPA+, and has successfully tested Long Term Evolution (LTE) technology. This year Telkomsel will provide broadband network in 100 major cities in Indonesia. To serve customers, Telkomsel is supported by more than 430 service centers and 24 hours contact center throughout Indonesia.

Partners[edit]

FreeMove[edit]

FreeMove Alliance is made up of four leading mobile operators[1] - Orange, Telecom Italia, Deutsche Telekom and TeliaSonera. Together, FreeMove and Bridge Alliance have a combined global footprint covering 43 countries and over 900 million customers worldwide. This partnership enables for the provision of world-class roaming services with significant cost savings for multinational enterprise customers.

SoftBank[edit]

SoftBank Mobile is one of Japan's leading mobile operators with a mobile subscription base of more than 27 million.[2] Bridge Alliance's partnership with SoftBank Mobile allows for the provision of customized enterprise services to multinational companies in the Asia Pacific region, enabling one-stop convenience, mobile solutions and cost consolidation.

Milestones[edit]

2012[edit]

  • Bridge Alliance and Softbank Mobile formed a business partnership to expand their Enterprise offerings[12]

2011[edit]

  • AIS and Globe offered Bridge VoiceSMS Roam, one-rate voice and SMS roaming price plans, across APAC[5][13]
  • Bridge AsiaRoamData SIM service had an expanded coverage to 11 countries[14]

2010[edit]

  • Bridge Alliance launched one-flat rate, daily unlimited data roaming plan across all Bridge Alliance member countries[15]

2007[edit]

  • Bridge Alliance launched capped plans with one-flat data roaming rate across 11 territories[4]
  • FreeMove and Bridge Alliance established partnership[16]
  • Two new members added - SK telecom and AIS[17][18]

2006[edit]

  • Bridge Alliance welcomes CTM as its newest operator member[19]

2005[edit]

  • Bridge and SingTel launched their first regional mobile gaming competition[20]
  • CSL joined Bridge Alliance[21]

2004[edit]

  • Seven leading Asia Pacific mobile operators formed region’s largest joint venture mobile company [22]

References[edit]

  1. ^ a b c d e List of mobile network operators
  2. ^ a b c d e f g h i List of mobile network operators of the Asia Pacific region
  3. ^ "About Bridge Alliance".
  4. ^ a b "Asia Pacific's leading Bridge Alliance launches one-flat data roaming rate across 11 territories". 5 November 2007.
  5. ^ a b c "BRIDGE ALLIANCE LAUNCHES ONE-RATE VOICE AND SMS ROAMING PRICE PLANS ACROSS ASIA PACIFIC". 30 September 2011.
  6. ^ "Bridge Alliance launches new roaming campaign". Telecom Asia. 16 December 2011. Retrieved 27 September 2012.
  7. ^ a b c "Bridge Alliance Embarks on "The Smiling Traveller" Brand Campaign to Showcase Benefits of Roaming with the Alliance Network". 14 December 2011.
  8. ^ Hong Kong CSL Limited
  9. ^ "SingTel Rated Highly as Leading Regional Telco in Gartner's Report and Frost & Sullivan Awards". PR Newswire. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  10. ^ "SKT reaches five million LTE users". TeleGeography. 10 September 2012. Retrieved 25 September 2012.
  11. ^ Telkomsel
  12. ^ "BRIDGE ALLIANCE and SOFTBANK MOBILE form business partnership to expand their Enterprise offerings". 10 January 2012.
  13. ^ "Globe Telecom Offers Cost Savings for Customers with Bridge VoiceSMS Roam". 13 December 2011.
  14. ^ "Bridge Alliance Expands Bridge AsiaRoamData SIM Service Coverage to 11 Countries Across The Asia Pacific". 15 November 2011.
  15. ^ "Bridge Alliance launches one-flat rate, daily unlimited data roaming plan across 11 territories". 1 November 2010.
  16. ^ "FreeMove and Bridge Mobile Alliance to establish alliance-to-alliance cooperation". 27 March 2007.
  17. ^ "Bridge Mobile Alliance welcomes SK Telecom as its 10th operator member". 13 February 2007.
  18. ^ "Bridge Mobile Alliance welcomes Advanced Info Service as its 11th operator member". 18 June 2007.
  19. ^ "Bridge Mobile Alliance welcomes CTM as its newest operator member". 27 November 2006.
  20. ^ "Battle for Asia's 1st World Cyber Games Mobile champs". 14 September 2005.
  21. ^ "Asia Pacific's Largest Mobile Alliance Launches Suite of Regional Mobile Services". 13 June 2005.
  22. ^ "Seven leading Asia Pacific mobile operators to form region's largest joint venture mobile company". 3 November 2004.

External Links[edit]

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