The website was designed with the intention of educating the general public by using interesting facts as a catalyst for prompting additional research on the part of the visitor. The essence of this is captured in the website's newest logo which combines the letter 'G' with a '?' forming light-bulb and the letter 'B' acting as the filament. The '?' reinforces the natural curiosity of the organization's founders and the 'G' and '?' also form a shape similar to the cross-section of a human brain. The light-bulb has been a recurring theme for the organization for the 'aha' moment experienced when learning.
The website hosts many facts covering a broad range of topics. Originally the website included only three pages: Astronomy, Biology and History. However as facts began to pour in additional pages were required. Currently the facts are subdivided into seven broad categories:
- Aquatic Biology (formally 'Biology'): contains facts specific to the kingdoms of: animalia, protista, archaea, and bacteria residing in aquatic environments.
- Terrestrial Biology (formerly 'Biology'): contains facts specific to the kings of: animalia, protista, archaea, and bacteria residing in terrestrial environments.
- Environment (formerly 'Earth, Weather and Environment'): includes facts regarding geology, meteorology, plantae, and fungi.
- H. s. sapiens: hosts facts related to human beings.
- Ancient History (formerly 'Moments in History' formerly 'Past Events and Achievements'): contains facts related to human existence before the Renaissance.
- Modern History (formerly 'Moments in History' formerly 'Past Events and Achievements'): this broad category contains facts from the Renaissance through to the present including everything from inventions, to famous people and world records.
- Space (formerly Astronomy): contains facts with any astronomical or astrological relation.
Since 2005 Bright Guy has been operating as a subsidiary of BB Educational Resources. The organization is not-for-profit; run by volunteers not earning any revenues of any kind.