User:Rossmay/Enterprise 2.0

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I didn't have time to look at this more closely earlier. The initial deletion was ok, considering its stub content. Sleepyhead was wrong to list this for speedy deletion; Lectonar was wrong to claim it as a recreated afd -- in both cases b/c the new content was so vastly different from the old. +sj + 23:32, 24 August 2006 (UTC)


History[edit]

Deletion log

    * 04:00, 14 August 2006 Lectonar (Talk | contribs | block) deleted "Enterprise 2.0" (recreated afd; if you want a review, bring it up at Deletion review)
    * 06:26, 2 July 2006 (aeropagitica) (Talk | contribs | block) deleted "Enterprise 2.0" (Wikipedia:Articles for deletion/Enterprise 2.0)

Page history

    * 02:46, 14 August 2006 . . Sleepyhead81 (Talk | contribs | block)
    * 02:45, 14 August 2006 . . Sleepyhead81 (Talk | contribs | block)
    * 02:45, 14 August 2006 . . Sleepyhead81 (Talk | contribs | block) (previously deleted. speedy)
    * 02:44, 14 August 2006 . . Sleepyhead81 (Talk | contribs | block)
    * 02:44, 14 August 2006 . . Sleepyhead81 (Talk | contribs | block) (afd)
    * 00:45, 14 August 2006 . . Rossmay (Talk | contribs | block) (deleted concern after making contributions, hopefully requests on discussion will gain more)
    * 16:15, 13 August 2006 . . Rossmay (Talk | contribs | block) (Comparison with Enterprise 1.0 - paragraph about email)
    * 16:06, 13 August 2006 . . Rossmay (Talk | contribs | block) (Comparison with Enterprise 1.0)
    * 16:06, 13 August 2006 . . Rossmay (Talk | contribs | block) (Comparison with Enterprise 1.0)
    * 16:04, 13 August 2006 . . Rossmay (Talk | contribs | block) (started comparison with enterprise 1.0 section)
    * 15:11, 13 August 2006 . . Rossmay (Talk | contribs | block) (Concepts - summarized SLATES detail)
    * 14:53, 13 August 2006 . . Rossmay (Talk | contribs | block) (Enterprise 2.0 Tools - removed external links, linking to wiki pages, see discussion page)
    * 14:49, 13 August 2006 . . Rossmay (Talk | contribs | block) (See also)
    * 14:49, 13 August 2006 . . Rossmay (Talk | contribs | block) (See also)
    * 14:43, 13 August 2006 . . Rossmay (Talk | contribs | block) (restored external links section, see discussion)
    * 10:36, 13 August 2006 . . Sleepyhead81 (Talk | contribs | block)
    * 10:35, 13 August 2006 . . Sleepyhead81 (Talk | contribs | block) (External Links - links have no relevance)
    * 10:34, 13 August 2006 . . Sleepyhead81 (Talk | contribs | block) (Companies that deploy Enterprise 2.0 models/tools - remove spam)
    * 09:53, 13 August 2006 . . Ddmcd (Talk | contribs | block) (External Links)
    * 05:13, 13 August 2006 . . Papekani (Talk | contribs | block) (Enterprise 2.0 Tools)
    * 21:54, 12 August 2006 . . Ddmcd (Talk | contribs | block) (External Links)
    * 21:52, 12 August 2006 . . Ddmcd (Talk | contribs | block) (External Links)
    * 21:46, 12 August 2006 . . Ddmcd (Talk | contribs | block) (External Links)
    * 14:25, 12 August 2006 . . Rossmay (Talk | contribs | block) (Enterprise 2.0 Tools)
    * 14:20, 12 August 2006 . . Rossmay (Talk | contribs | block) (Introduction to Enterprise 2.0 - added definition of term, with link to source)
    * 14:16, 12 August 2006 . . Rossmay (Talk | contribs | block) (Introduction to Enterprise 2.0)
    * 14:14, 12 August 2006 . . Rossmay (Talk | contribs | block) (Introduction to Enterprise 2.0 - fixed wiki link)
    * 14:12, 12 August 2006 . . Rossmay (Talk | contribs | block) (Articles (academic journals and others) - added HBS case studies, moved Socialtext case to this section)
    * 14:09, 12 August 2006 . . Rossmay (Talk | contribs | block) (External Links)
    * 14:08, 12 August 2006 . . Rossmay (Talk | contribs | block) (External Links - added two blogs)
    * 14:06, 12 August 2006 . . Rossmay (Talk | contribs | block) (Companies that deploy Enterprise 2.0 models/tools - redirected link to main site)
    * 14:04, 12 August 2006 . . Rossmay (Talk | contribs | block) (Introduction to Enterprise 2.0 - noted case study as the basis for research)
    * 05:39, 12 August 2006 . . Ddmcd (Talk | contribs | block) (Introduction to Enterprise 2.0)
    * 05:38, 12 August 2006 . . Ddmcd (Talk | contribs | block) (Introduction to Enterprise 2.0)
    * 07:42, 11 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 05:52, 11 August 2006 . . Papekani (Talk | contribs | block) (Enterprise 2.0 Tools)
    * 15:55, 10 August 2006 . . 198.54.202.100 (Talk | block) (Enterprise 2.0 and Knowledge Management)
    * 15:54, 10 August 2006 . . 198.54.202.100 (Talk | block) (Enterprise 2.0 and Knowledge Management)
    * 15:32, 10 August 2006 . . Doncqueurs (Talk | contribs | block) (Concepts)
    * 13:25, 10 August 2006 . . Beland (Talk | contribs | block) (Category:Buzzwords, Category:Business, Category:Web 2.0)
    * 13:22, 10 August 2006 . . Beland (Talk | contribs | block) ({{cleanup-verify}} and {{POV-section}})
    * 09:54, 10 August 2006 . . Mikestopforth (Talk | contribs | block) (Enterprise 2.0 and Knowledge Management)
    * 09:54, 10 August 2006 . . Mikestopforth (Talk | contribs | block) (Enterprise 2.0 and Knowledge Management)
    * 09:50, 10 August 2006 . . Mikestopforth (Talk | contribs | block) (Enterprise 2.0 and Knowledge Management)
    * 09:32, 10 August 2006 . . Mikestopforth (Talk | contribs | block) (References)
    * 09:31, 10 August 2006 . . Mikestopforth (Talk | contribs | block) (Concepts)
    * 09:29, 10 August 2006 . . 198.54.202.100 (Talk | block) (Enterprise 2.0 and Knowledge Management)
    * 09:23, 10 August 2006 . . 198.54.202.100 (Talk | block) (Enterprise 2.0 and Knowledge Management)
    * 08:10, 10 August 2006 . . 198.54.202.100 (Talk | block) (Enteprise 2.0 and Knowledge Management)
    * 08:10, 10 August 2006 . . 198.54.202.100 (Talk | block)
    * 02:50, 10 August 2006 . . Doncqueurs (Talk | contribs | block) (Companies that deploy Enterprise 2.0 models/tools)
    * 02:48, 10 August 2006 . . Doncqueurs (Talk | contribs | block) (Enterprise 2.0 Tools)
    * 15:50, 9 August 2006 . . 198.54.202.100 (Talk | block) (Enterprise 2.0 tools)
    * 09:53, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 09:53, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (See also)
    * 09:52, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 08:53, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (Concepts)
    * 08:52, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (Concepts)
    * 08:51, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 08:49, 9 August 2006 . . Doncqueurs (Talk | contribs | block) ((Journal) Articles)
    * 08:48, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 08:47, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (Companies that deploy Enterprise 2.0)
    * 08:47, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (Enterprise 2.0 companies)
    * 05:02, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 04:42, 9 August 2006 . . 143.238.255.165 (Talk | block) (External Links)
    * 02:25, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 02:22, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (Enterprise 2.0 tools)
    * 01:49, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (External Links)
    * 01:45, 9 August 2006 . . Doncqueurs (Talk | contribs | block) (Enterprise 2.0 tools)
    * 01:45, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 01:27, 9 August 2006 . . Doncqueurs (Talk | contribs | block)
    * 13:26, 8 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 08:36, 8 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 08:34, 8 August 2006 . . Mikestopforth (Talk | contribs | block) (Web 2.0 - Software or Culture?)
    * 15:19, 7 August 2006 . . Mikestopforth (Talk | contribs | block) (Drivers for Enterprise 2.0)
    * 15:14, 7 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 13:47, 7 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 13:24, 7 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 04:39, 5 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 04:31, 5 August 2006 . . Mikestopforth (Talk | contribs | block) (External links)
    * 04:30, 5 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 08:40, 4 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 06:50, 4 August 2006 . . Mikestopforth (Talk | contribs | block) (External links)
    * 06:48, 4 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 06:43, 4 August 2006 . . MER-C (Talk | contribs | block) (Flagged for transwiki)
    * 06:41, 4 August 2006 . . Mikestopforth (Talk | contribs | block)
    * 17:22, 27 June 2006 . . Artw (Talk | contribs | block) (Listed for deletion)
    * 06:30, 26 May 2006 . . Scohoust (Talk | contribs | block) (Stub-sorting. You can help!)
    * 22:48, 25 May 2006 . . Pedant17 (Talk | contribs | block) (setup initial stub)

Content as of August 14[edit]

{{speedy|previously deleted see [[Wikipedia:Articles_for_deletion/Enterprise_2.0]]. not notable topic. probably original research.}}

   comment : this is an editor noting the previous deletion debate, and "speedily" 
   deleting it as a recreation.  

Introduction to Enterprise 2.0[edit]

Enterprise 2.0 is a term used to describe how social software can be, and is being used to evolve the corporate intranet into a more organic, collaborative, user-driven platform. The term was coined by Andrew McAfee of Harvard Business School in the Spring 2006 MIT Sloan Management Review. His article, currently only available for online sale and titled Enterprise 2.0: The Dawn of Emergent Collaboration, helped articulate and define the concept. This paradigm was based on field research at Dresdner Kleinwort Wasserstein, where he previously developed formal case studies on the use of Socialtext.

McAfee went on to define Enterprise 2.0 as the use of freeform social software within companies. 'Freeform' in this case means that the software is most or all of the following: Optional, Free of up-front workflow, Egalitarian, or indifferent to formal organizational identities and Accepting of many types of data. Freeform, or unstructured use, does not impose barriers to collaboration and enables the structure to emerge out of use.

Concepts[edit]

A central concept in Professor McAfee's paper is called SLATES. This is an acronym to indicate the six components of Enterprise 2.0 technologies, this are: Search, Links, Authoring, Tags, Extensions, and Signals. McAfee's (2006) paper explains how the components of this acronym work together in building a knowledge sharing and cross unit innovating company.

While the six components are intertwined, Search and Links are directly related by McAfee. While search on the public internet benefits from a rich and evolving link structure, intranets lack this high quality metadata to inform results. With a link structure, search technologies such as Pagerank leverage diverse feedback.

Authoring enables user participation, information sharing and contributes a dense link structure. While on the public internet, personal publishing is in many cases free (you can edit this page, for example), authoring is typically restricted within an intranet. Intranets typically have an editorial process managed by a small group.

Tags, or tagging enable bottom-up contribution of metadata, a user-friendly act akin to labeling. Tags have become a common feature in enterprise wikis, weblogs and social bookmarking. As tags are contributed over time, a folksonomy emerges which augments search and affords social discovery.

Extensions, according to McAfee, take tagging one step further by automating some of the work of categorization and pattern matching. Amazon recommendations is a simple analogy, saying, "if you like that, you might find this interesting."

Signals is necessary to overcome information overload, letting users choose what information they want to subscribe to and be notified upon changes. RSS and the Atom (standard) syndication feed formats, combined with [feed reader]]s support Signals.

Comparison with Enterprise 1.0[edit]

Traditional enterprise software imposes structure prior to use. The primary objective is to automate business processes to drive down costs and gain competitive advantage.

Stenmark argues that intranets are not similar to the internet, except in technology. They embody Taylorism management, seeking to control and measure. The primary objective of an intranet is to present management's view of corporate culture, while fulfilling the value proposition of saving time looking for information.

Imposing structure serves as a barrier to adoption and contribution. By contrast, email as an unstructured modality provides a path of least resistence for knowledge workers and has gained widespread use. Research by IDC suggests that 90% of business collaboration occurs within email. While the productivity benefits of email are arguable given the rise of spam and information overload, the organization benefits little beyond communication.

Enterprise 2.0 and Knowledge Management[edit]

Improving the productivity of knowledge workers is one of the most important challenges for companies that face the transition from the industrial economy to an economy based on information and knowledge (Drucker, 1999).

It is becoming increasingly apparent that some value intrinsic to both the underlying culture and frontline applications driving Web 2.0, which has been called an architecture of participation and user democracy [1], could be employed to address the evolving role of knowledge management in the corporate context.

Enterprise 2.0 Tools[edit]

Web 2.0 provides many tools that can be used to implement Enterprise 2.0 in an organization. Below is a list of the kind of Web 2.0 tools that have been adapted for enterprise use.

Articles (academic journals and others)[edit]

  • McAfee, Andrew (2006). "Enterprise 2.0: The Dawn of Emergent Collaboration" MIT Sloan Management Review Vol. 47, No. 3, pp. 21-28
  • McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (A) (9-606-074), HBSP
  • McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (B) (9-606-075), HBSP
  • McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (C) (9-606-076), HBSP
  • SocialText's case study on wikis at DrKW
  • Stenmark, D. (2005). "How intranets differ from the web: organisational culture's effect on technology". Proceedings of ECIS2005, Regensburg, Germany, 26-28 May 2005.

External Links[edit]

See also[edit]

References[edit]

  1. ^ Tim O'Reilly (2005-09-30). "What Is Web 2.0". O'Reilly Network. Retrieved 2006-08-10. 

Category:Buzzwords Category:Business Category:Innovation Category:Intranet Category:Web 2.0

Content as of June 27[edit]

This article is being considered for deletion in accordance with Wikipedia's deletion policy.

 ...
 comment : this is explicitly described as a neologism.  Wikipedia is not the place
 for definitions of neologisms; Wiktionary may be, but also avoids listing words that are
 too new to clearly have found purchase.


In the field of marketing information technology, the buzzword neologism Enterprise 2.0 refers to the use of the world-wide web (and especially of Web 2.0) to achieve high-touch and functionally rich social software applications.

Compare Marketing 2.0.

{{web-stub}}