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CaseStack, Inc.
Type Private
Industry Supply Chain Management
Founded 1999 in Santa Monica, California, USA
Founder(s) Dan Sanker
Headquarters United States Santa Monica, California, USA
Area served Worldwide
Key people Dan Sanker
(CEO) and (President)
Services Warehousing
Employees approx. 350 (2008)[1]

CaseStack, Inc. (also spelled CaseStack), an American private corporation formed in 1999, is a third-party logistics provider with offices in Santa Monica, California and Fayetteville, Arkansas.

CaseStack executives report to a Board of Directors. The company's customers are small- to mid-sized consumer packaged goods businesses that ship their products to larger retailers, including Wal-Mart, Target, Walgreen's, Sam's Club and Kohl's. The company is a certified green business by the city of Santa Monica and has been recognized by Entrepreneur Magazine, Deloitte Technology Fast 50 and the Los Angeles Business Journal.


The company was founded by Dan Sanker, current President and CEO and employs roughly 150 people in the United States and the Phillipines.

Dan Sanker, a native of New York, held several positions at various financial institutions and consumer product goods companies prior to starting CaseStack.

Most recently, Sanker worked in corporate finance as a Managing Director at Deloitte & Touche LLP. He spent two years at Nabisco as a regional director, increasing market share, sales and profit across all U.S. regions. Prior to Nabisco, Sanker worked as a Vice President at Kashi Company (a division of Kellogg Company). He spent three years at Procter & Gamble and three years at KPMG prior to Kashi.

Sanker graduated with a B.A. in 1988 from Trinity College with a major in economics. He attended Kansai University in Japan, the University of London and the Institute for European Studies in Austria.

Company Origins[edit]

In 1999, Sanker noticed a gap in supply chain management. Small and mid-sized companies were finding it harder to compete with their larger competitors because of the increasing costs of transportation and warehousing. Using existing technology, including Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP), Sanker founded CaseStack, a company using business process outsourcing. [2]

Prior to incorporating CaseStack, the traditional logistics model consisted of a supplier hiring a transportation provider to bring product to warehouses either rented of owned by the company for storage. When it came time to ship product to a retailer, the supplier would then hire another transportation provider to deliver the product from the warehouse to the retailer distribution center. Due to the nature of the company and the size of the shipments, many of these orders were delivered on less-than-truckload trucks, while the supplier paid for both the occupied and empty truck space.

Business Model and Incorporation[edit]

After leaving Deloitte in the late 1990s, Sanker Secured investors and created a netowrk of strategic carriers, warehousing partners and retailers. He then worked with existing web-based SaaS and XML technology to create a system where suppliers could submit orders to CaseStack online and monitor their fulfillment and inventory. CaseStack representatives would then leverage relationships with carriers to obtain less expensive pricing, saving the supplier money both on actual shipping costs and by outsourcing the logistics process.

After incorporation, CaseStack introduced its Retailer Consolidation program. As part of the program, customers with warehousing needs store their product in warehouses with products of other suppliers that retailers are likely to order simultaneously. CaseStack then leverage retailer relationships to produce master purchase orders. All the products are then placed on the same truck, creating a full, consolidated truckload. The process results in a 20 percent to 40 percent transportation savings for the supplier due to shipping truckload rather than LTL.

Since its inception, CaseStack has secured more than 600 customers in the grocery, beverage and general merchandise categories. The company has warehouses located in Atlanta, Chicago, Dallas, Laredo, Texas, Los Angeles, Portland, Ore., Scranton, Penn., and Toronto, Canada.

In 2007, CaseStack opened a regional headquarters in Fayetteville, Ark., adding the company to the list of more than 1,200 vendors located in the region to serve Wal-Mart Stores, Inc. The office began with 3 employees and by mid 2009 grew to more than 50 serving in sales, marketing, IT, administration and operations capacities.

Recent Initiatives[edit]

CaseStack, since early 2007, began marketing itself as a leading provider of outsourced logistics with a focus on sustainable supply chain solutions for its customers. This strategy was supported by the company's history of paperless fulfillment tracking, its web-based integration and visibility platform and the millions of pounds of greenhouse gas emission removed from the air as a result of consolidating multiple LTL shipments into single truckload deliveries.
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