Utility clothing

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A wartime shop window displaying utility clothing designed by Norman Hartnell

The Utility Clothing Scheme was a rationing scheme introduced in the United Kingdom by the British government during World War II. In response to the shortage of clothing materials and labour due to the requirements of the war effort, the Board of Trade sponsored the creation of ranges of "utility clothing" meeting tight specifications regarding the amount of material and labour allowed to be used in their construction. Utility clothing, and later utility furniture, was marked with the CC41 mark.[1]

In spite of its austere specification, utility clothing designs were commissioned from leading fashion designers including Hardy Amies, Norman Hartnell and other members of the Incorporated Society of London Fashion Designers.[2]

See also[edit]


  1. ^ "1940s Fashion - Utility scheme". Hull City Council. Retrieved 2012-01-01. 
  2. ^ Robert Daoust (18 Feb 2010). "Fashion or ration: Hartnell, Amies and dressing for the Blitz". The National Archives.