Vårt Land (Norwegian newspaper)

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Vårt Land (which literally means "Our Country" in Norwegian) is a daily newspaper published in Oslo. It has a nationwide target audience. Its average daily circulation in 2007 was 27.146,[1] it was Norway's 23rd largest newspaper. It is by far the largest Norwegian newspaper with a Christian editorial outlook.

History[edit]

The founding meeting for Vårt Land was summoned on September 28, 1944, but the first edition was not published until August 31, 1945, with Bjarne Høye as the general editor and John Nome responsible for "spiritual and church-related matters." The newspaper was initially published as a section in Morgenbladet, was subsequently issued as a standalone broadsheet paper, and in 1968 went to a tabloid format. It is owned by Mentor Medier (former Mediehuset Vårt Land), which also owns several related media properties. Vårt Land includes editorial material written in both Bokmål and Nynorsk. The background behind the name that means "Our Country" remains undisclosed, but it was not new. The name had been previously used for a newspaper during the second world war. The offices of the newspaper have moved many times. In 1983 the newspaper moved its offices to Tveita in Oslo and it was one of the first Norwegian newspapers to use digital technology daily. It is now based in Grubbegata 6, downtown Oslo.

Today[edit]

The chief editor is Helge Simonnes. Vårt Land has been published on the internet since 1996. Vl.no got its own editor in 1999. Today, Vårt Land is not only a newspaper, but a part of whole media house called Mentor Medier (former Mediehuset Vårt Land).

Circulation[edit]

Circulation grew through the years and peaked at about 30,000 in the beginning of the 1950s. It sank to 18,500 in 1972. It has grown modestly since then, but has recently seen some decrease. The newspaper is determined to invest in future growth.

Numbers from the Norwegian Media Businesses' Association, Mediebedriftenes Landsforening.

  • 1980: 24 204
  • 1981: 24 391
  • 1982: 25 554
  • 1983: 26 130
  • 1984: 24 986
  • 1985: 26 132
  • 1986: 27 957
  • 1987: 28 011
  • 1988: 27 370
  • 1989: 27 455
  • 1990: 27 014
  • 1991: 27 050
  • 1992: 27 232
  • 1993: 29 095
  • 1994: 30 219
  • 1995: 30 056
  • 1996: 30 005
  • 1997: 30 292
  • 1998: 30 085
  • 1999: 29 373
  • 2000: 29 578
  • 2001: 29 131
  • 2002: 27 770
  • 2003: 26 782
  • 2004: 27 880
  • 2005: 29 158
  • 2006: 27 422
  • 2007: 27 146
  • 2008: 26 344
  • 2009: 25 557
Circulation for Vårt Land 1980 - 2009.

References[edit]

  1. ^ Helge Simonnes (2009-02-16). "Vårt Land faller med 800". www.journalisten.no (norwegian). Retrieved 2009-03-04. 

External links[edit]