|Headquarters||São Paulo, Brazil|
Vídeo Brinquedo (Toyland Video) is a Brazilian company, located in São Paulo, that produces direct-to-video animated Z movies. The company was founded in 1994 to distribute children's animation with intention of distributing it to Brazil and around the world. The company primarily distributes films with concepts blatantly plagiarized from films by Pixar, Disney, DreamWorks and other major studios in other countries.
One of the company's obscure religious-themed cartoon called United Submarine had sold only a few copies until the release of the 2003 Pixar film Finding Nemo. The cartoon had some similarities with the film, such as the presence of a clownfish and a story centered on parent-child relationship. From the huge amount of sales the company had on the cartoon, Brinquedo wanted to start not only distributing cartoons but also create their own designs.
Brinquedo's first animations were traditional 2D-styled, based on fairy tales and classics such as Pinocchio and the Three Little Pigs, but with scripts that modernized the characters, attempting as an "Cartoon Network" aesthetic. They had later began to work on 3D animations, their first one being Little Cars, loosely based on the Pixar animated film Cars. Originally aimed at children between two and three years old, over 3,000 copies were sold in more than 12 countries.
The original idea of the company was jump on the trends raised by the major studios and start production of designs with two to three years in advance. With the company borrowing ideas established in Hollywood, company director Mauricio Milani stated: "We tried to imagine what it will be in evidence".
The Little Cars
The Little Cars (Portuguese: Os Carrinhos) is a series of computer graphics Brazilian films produced by Rexmore Company do Brazil and released by Vídeo Brinquedo and Inspired Distribution. The series was distributed in North America by Branscome International.
The first film, The Little Cars in the Great Race (Portuguese: Os Carrinhos em: A Grande Corrida), which stretches 33 minutes, was released on June 20, 2006. The second film, 44 minute long The Little Cars 2: Rodopolis Adventures (Os Carrinhos 2: Aventuras em Rodópolis), was released on May 29, 2007; the third film, 45 minute The Little Cars 3: Fast and Curious (Portuguese: Os Carrinhos 3 - Velozes e Curiosos), released on December 18, 2007 followed by the fourth film Os Carrinhos 4 - Novas Histórias Geniais. A compilation disc called "Super Highway" includes two of the films. The movie bears a strong resemblance to the 2006 movie Cars.
- Cruise (Tonny Tunado in Portuguese): A taxi that became a racer.
- Coupe (Cris Crash in Portuguese): Cruise's girlfriend.
- Simone: A journalist for the Raceopolis News.
- Lugnut (Kombo in Portuguese): A tow truck.
- Wrangler (Victor Grande in Portuguese): Wrangler has never won a race, but he believes that he is the best racer.
- Ed Willis: The editor for the city's newspaper.
- Mister V8 (Senhor V8 in Portuguese): The owner of the courier company.
- Champion (Campeão in Portuguese): The champion of the Raceopolis team.
Ratatoing is a Brazilian computer graphics cartoon film from Vídeo Brinquedo and distributed in North America by Branscome International. The film is similar to the 2007 Pixar film Ratatouille. The 44 minute-long film, originally produced in Portuguese, Ratatoing tells the story of Marcell Toing, a mouse who is the most gifted chef in Rio de Janeiro. He owns the famed restaurant "Ratatoing" along with his crew, consisting of fellow mice Carol and Greg. They plan out weekly raids on human kitchens to acquire fresh ingredients for use in their dishes. However, rivaling restaurant owners are desperate to discover Marcell's secrets and are willing to risk putting their own restaurants out of business to unearth them. The United States version, released on DVD has English and Spanish voice tracks.
"Ratatoing", despite the name like "Ratatouille", has been considered by one press to be little like Ratatouille, the animation on Ratatoing is extremely poor compared to most other Vídeo Brinquedo films, and Ratatoing is considered to be the worst of their movies, alongside The Little Panda Fighter.
- Douglas Guedes (Wayne Grayson in the English version) as Marcell Toing
- Elisa Vilon (Lisa Ortiz in the English version) as Carol
- Sidney Ross (Mike Pollock in the English version) as Greg
- Cleber Martins (Marc Diraison in the English version) as Octávio
- Cláudio Satiro as the Manager
- Francisco Freitas as Male Rat #1, the Rat Child and the Skinny Rat
- Raul Schlosser as Male Rat #2, the Narrator (voiced by Mike Pollock in the English version) and the Glasses-Wearing Rat
- Fernanda Padilha as Female Rat #1
- Cláudia Victória as Female Rat #2
- Alex Minei (Veronica Taylor in the English version) as Beenard
- Thainá Almeida as Belinha
- Elisa Vilon (Veronica Taylor in the English version) as the Princess
- Maddie Blaustein as Dona Abelhusca, additional voices
- Adna Cruz as the Queen
- Raul Schlosser as the Chef and the Soldier
- Sidney César (Dan Green in the English version) as the Commander
- Wallace Costa as Human #1 and Vozerio
- Francisco Freitas as Human #2 and the Drone
- Cláudia Victória as some bees and Vozerio
- Mariana Canuto as the Bee Operator
The Little Panda Fighter
Known as Ursinho da Pesada in Brazil, previously known as Heavy Weight Panda and bears a close resemblance to DreamWorks' Kung Fu Panda. Like Ratatoing, the animation in The Little Panda Fighter is extremely poor and the voice acting is considered to be "flat, lifeless and hideous". It is considered the studio's worst film, along with Ratatoing.
- Raul Schlosser (Dan Green in the English version) as Pancada
- Sidney Ross as Polaris and Catotinha
- Cláudia Victória as Beth and the Waitress
- Charlie Mambert as Master Xin and Judge #2
- Eli Moreno as the Narrator
- Cláudio Satiro as Freaky Teddy and Judge #3
- Wallace Costa as the bear on the cell phone, Judge #1 and Carinhurso
- Douglas Guedes as Trank
- Francisco Freitas as Tron2B
- Raul Schlosser as Nev1 and the Constructor
- Márcio Scharrenbroic as the Leader and the Narrator
- José Soares as the Grandfather
- Wallace Costa as Colega Trank
- Sidney César as Soldiers #1 and #2
- Cláudio Satiro as the Loud Speaker
Little Princess School
Known as Escola de Princesinhas in Brazil and bears a close resemblance to Disney Princess.
- Elisa Vilon as Cindy
- Cláudia Victória as Bianca
- Thainá Almeida as Zade
- Luciana Minei as Hime
- Lene Bastos as Iriá and Mam Drastic
- Sidney César as Dango
- Gladiformers (Close resemblance to Transformers)
- Little & Big Monsters (Monstros e monstrinhos) (Close resemblance to Monsters vs. Aliens)
- What's Up?: Balloon to the rescue (Voando Em Busca de Aventuras!) (Close resemblance to Up)
- Gladiformers 2 (Close resemblance to Transformers)
- The Frog Prince (A princesa e o sapo) (Close resemblance to The Princess and the Frog)
- Little Princess School 2 (Escola de Princesinhas 2)
Vídeo Brinquedo's films have been globally panned from critics and audiences. Ratatoing, The Little Cars franchise and The Little Panda Fighter have been considered as the worst films of the studio. Erik Henriksen, a reporter from The Portland Mercury, criticized Vídeo Brinquedo of being "the laziest/cheapest movie studio of all time" due to similarities between Ratatoing and Ratatouille, The Little Cars and Cars, The Little Panda Fighter and Kung Fu Panda and Gladiformers and Transformers.
One reviewer on Toon Zone, in his review of Ratatoing, said: "if you ate a copy of the worst cartoon you could think of, you'd still probably crap something better than Ratatoing", and went on to bemoan the incredibly poor animation, calling the movie as a whole "a senseless waste of raw materials" and "a waste of time, energy and effort for all parties concerned".
Marco Aurélio Canônico of Folha de S. Paulo, who described the Little Cars series as a copy of the Pixar film Cars, and likewise Ratatoing of Ratatouille, discussed whether lawsuits from Pixar would appear. The Brazilian Ministry of Culture posted Marco Aurélio Canônico's article on its website. Virgin Media had also thought of the same thing, stating "Even by the ocean-floor-scraping standards of Video Brinquedo, it's a shameless knock-off." Milani defended himself from charges of plagiarism, stating "The story is that we create. Themes are just the same".
Disney's legal department was contacted by a reporter through a spokesperson about this, but Milani did not rule until the closing of this text.
Two of Vídeo Brinquedo's productions were parodied in an episode of The Amazing World of Gumball, named The Treasure, in which Gumball picks up a mockbuster DVD called "How to Ratatwang Your Panda".
- "Estúdio brasileiro faz sucesso 'clonando' a Disney". g1.globo.com. July 8, 2007. Retrieved September 22, 2012.
- "Empresa". Vídeo Brinquedo. Retrieved 2008-12-27.
- "Vídeo Brinquedo". Vídeo Brinquedo. Retrieved 2008-12-22.
- "The Little Cars in the Great Race". All Movie. Retrieved 2008-12-22.
- "Branscome International". Branscome International. Retrieved 2008-12-23.
- "The Little Cars in the Great Race (2006)". The New York Times. Retrieved 2008-12-23.
- "The Little Cars 2: Rodopolis Adventures (2007)". The New York Times. Retrieved 2008-12-23.
- "The Little Cars 3: Fast and Curious (2007)". The New York Times. Retrieved 2008-12-23.
- "Little Cars: Super Highway," Amazon.com
- "Characters". Vídeo Brinquedo. Retrieved 2008-12-23.
- "Branscome International Programs," Branscome International
- "Ratatoing (2007)", The New York Times
- "RIP, Pixar.", The Portland Mercury
- Review on Toonzone.net
- "Vídeo Brinquedo faz sucesso com desenhos como “Os Carrinhos” e “Ratatoing”." Folha de S. Paulo at Ministry of Culture (Brazil). September 2, 2007. Retrieved on April 16, 2011.
- Most blatant movie rip-offs: The Little Cars (2006). Virgin Media Accessed from September 23, 2012.
- "Smelling a Rat". Far Eastern Economic Review. September 30, 2008. Retrieved September 22, 2012.