Vöcklabruck's name derives from the River Vöckla which runs through the town, whose name in turn originates from a person's name ('Vechela') and 'Ache', meaning 'flowing water' or 'river'.
Vöcklabruck has many shops as well as services and schools. It was chosen for Europäisches Schützentreffen (the European Meeting of Marksmen) in 2003, and has and will play host to other events such as the Internationale Musiktage (International Music Gathering), Landesgartenschau (provincial garden show) 2007, and an Erdbeerfest (strawberry festival), among others.
The distance to Salzkammergut's lakes from Vöcklabruck (11 km (7 mi) to the Attersee, 16 km (10 mi) to the Traunsee, 40 km (25 mi) to the Mondsee, 68 km (42 mi) to the Hallstättersee and 72 km (45 mi) to the Wolfgangsee) has led to the town's description as "the gateway to the Salzkammergut". Near the town there are many recreational facilities where people can enjoy both indoor and outdoor activities. Alongside these, Vöcklabruck offers:
In the town square's tower, frescos discovered in the 1960s. They date from 1502 and were painted by Tyrolean Jörg Kölderer.
Dörflkirche/Ägidiuskirche' (St. Giles' Church), Baroque church constructed between 1688-1691.
Schöndorfer Kirche, an early medieval fortified church, built before 824.