VEEN
| Country | Finland |
|---|---|
| Source | VEEN source, Konisaajo |
| Type | Still and sparkling (chemical analysis below represent typical values for the still water)[1] |
| pH | 6.6 |
| Calcium (Ca) | 2.4 |
| Magnesium (Mg) | 0.67 |
| Sulfates (SO) | 3.9 |
| TDS | 17.22 |
| Website | http://www.veenwaters.com |
| All values in milligrams per liter (mg/l) | |
VEEN is a Finnish brand of premium bottled water that is bottled in Konisaajo, Lapland, Finland. VEEN was established in December 2006. The brand name comes from Veen Emonen (Mother of the Water) that is introduced in the Finnish national epic Kalevala.
VEEN is produced and marketed by VEEN Waters Finland Oy Ltd, a private company that is headquartered in Ylitornio, Finland. The company's key people are Managing Director Tomi Grönfors, Marketing and Sales Director Mikko Nikkilä and Operations Director Ville Hvitfelt. VEEN is marketed globally for horeca use.
VEEN is available in 0.33L and 0.66L/0.69L glass bottles in still and carbonated editions. VEEN has won many awards for its taste and design[2][3][4].
In June 2009, it was announced that VEEN was chosen to be the house water of Harrods department store.[5][6]
[edit] VEEN Art and Philanthropy
VEEN is also related to its marketing concept VEEN Art. The concept incorporates art works made by professional artists that are sold for philanthropic causes. The first VEEN Art event was held in 2008 between May and August at Klaus K hotel in Helsinki. The profits were donated for the well-being of children[7].
In August 2009, VEEN and Harrods launched a new VEEN Art campaign with Kaj Stenvall. All funds raised and Kaj Stenvall's VEEN Art painting were donated to London's Great Ormond Street Hospital for Children on 1st October, 2009.[8][9][10]
[edit] References
- ^ "Veen - Bottled Water of Finland". Finewaters.com. Retrieved on 2009-06-04.
- ^ "Good Design Award 2007". The Chicago Athanaeum Museum of Architecture and Design. Retrieved on 2009-06-04.
- ^ "2007 Bottled Water World Awards Winners Announced" Water & Wastes Digest 2007-09-11. Retrieved on 2009-06-04.
- ^ "Awarded Products 2008". International Taste and Quality Institute (iTQi). Retrieved on 2009-06-04.
- ^ "Harrods department store chooses Veen as house brand" FoodBev.com 2009-06-15. Retrieved on 2009-06-16.
- ^ "Finnish design bottled water lands to Harrods" Ekana Innovation 2009-06-15. Retrieved on 2009-06-16.
- ^ "10 000 euroa Ylitornion lapsille" (in Finnish). Pohjolan Sanomat 2008-11-03. Retrieved on 2009-06-04.
- ^ "Harrods myy suomalaisvettä Kaj Stenvallin ankoilla" (in Finnish) YLE Uutiset 2009-08-04. Retrieved on 2009-08-04.
- ^ "Kaj Stenvall taiteili vesipulloon" (in Finnish) Markkinointi & Mainonta 2009-08-04. Retrieved on 2009-08-04.
- ^ "Harrods, VEEN Waters and Kaj Stenvall unite for a worthy cause" Embassy of Finland, London. Retrieved on 2009-11-21.
