Vevo offers music videos from two of the "big three" (formerly the "big four" until EMI merged with Universal in September 2012) major record labels: Universal Music Group and Sony Music Entertainment. Warner Music Group was initially reported to be considering hosting its content on the service, but formed a rival alliance with MTV Networks.
The original Vevo logo, in use from December 2009 until March 2013.
The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.
The VEVO web, mobile, tablet and connected TV platform is currently available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain, UK and US. The website was scheduled to go worldwide in 2010, but as of 25 June 2013 (2013-06-25)[update] it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country." The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011. On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012. Vevo launched in South Africa in October 2012, becoming the first country in Africa to have the service. Vevo launched in Spain, Italy, and France on November 15, 2012. VEVO launched in The Netherlands on April 3, 2013  and on May 17, 2013 also in Poland. In September 29, 2013 VEVO updated its iOS application that now includes launching in Germany.
On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.
Policy on videos with explicit content
Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.
Videos that have attained at least 100 million views are recognized with the mark of being "Vevo Certified".
These videos have recorded the most number of views for their first 24 hours of release in Vevo. Nicki Minaj's "Stupid Hoe" was the first song known to break this record, and is referred to as the song that started this trend. Psy's "Gentleman" unofficially holds the record with 38.4 million from April 13 – 14, 2013. The reason Psy wasn't given the official Vevo record was this video was not part of the VEVO collection the day it was first released in YouTube.
^YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on Vevo.com, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"