VIJFtv

VIJFtv
Launched	1 October 2004
Owned by	De Vijver Mediaholding (formerly SBS Belgium and ProSiebenSat.1 Media)
Picture format	625 Lines PAL (analogue), 576i SDTV (digital)
Audience share	4.77% (2008, )
Country	Belgium
Formerly called	Working name VT5 (after VT4)
Website	vijftv.be
Availability
Satellite
TV Vlaanderen Digitaal (BE)	Channel 6
Astra 1L 19.2° east	12670V, 22.0, 5/6
Cable
Telenet Digital (Flanders)	Channel 6
Telenet	Varies. Listings at zenders.be

VIJFtv started in October 2004 as SBS Belgium's second channel and a sister channel to VT4. Since April 2011, both stations are owned by De Vijver Mediaholding.

Although women are the channel's target audience, the first thing VIJFtv broadcasted on 1 October 2004 was a soccer game. By doing that the station made sure men would set their TV up to view VIJFtv.

In 2005, its first full year of operation, VIJFtv gained a 5% market share in Flanders,^{[citation needed]} almost matching Kanaaltwee (now 2BE) and VT4.

In January 2006, VIJFtv doubled its programming hours and began broadcasting 24 hours every day.

VIJFtv began broadcasting the American daytime soap opera The Bold and The Beautiful on 4 January 2006. It was first shown on public TV, then on VTM, but the rights were sold to SBS Belgium. That also caused an increase of the market share in the early evening.^{[citation needed]}

During the Soccer World Championship, broadcast on Kanaaltwee and VT4, VIJFtv broadcast "women-friendly" programs. They did this using the slogan Vrouwen weten waarom ("Women know why"), referring to the popular Jupiler beer slogan Mannen weten waarom ("Men know why"). The formula was a success and VijfTV's market share grew even further.^{[citation needed]}

On 27 August 2007, VIJFtv relaunched with 15 new station idents. On the same day, the channel introduced in-vision continuity with three announcers: Gene Thomas, Sophie Dewaele and Els Tibau. Prior to the change in presentation, VIJFtv used Now/Next/Later visuals and voiceovers.

Internet television

In 2007, VIJFtv struck a deal with Zattoo so that Belgian residents can watch the channel using their online television service for free. With the closure of the Belgian Zattoo service in early 2009, VIJFtv disappeared from the platform.

Programming

Current shows

• America's Next Top Model
• Army Wives
• Astrid in Wonderland
• Cold Case
• Cougar Town
• Days of our Lives
• Fairly Legal
• Friday Night Lights
• Friends
• Gilmore Girls
• Gossip Girl
• Grey's Anatomy
• How to Look Good Naked (US version)
• I Shouldn't Be Alive
• Judging Amy
• Lipstick Jungle
• Made
• Men in Trees
• Moonlight
• Notes from the Underbelly
• One Tree Hill
• Pan Am
• Private Practice
• Rizzoli & Isles
• Room for Improvement
• Rookie Blue
• Samantha Who?
• Sex and the City
• Supernatural
• The Bachelor
• The Closer
• The Dead Zone
• The L Word
• The Love Boat
• The Nanny
• The Oprah Winfrey Show
• The Vampire Diaries
• The X-Files
• Three Rivers
• Tim Gunn's Guide to Style
• Ugly Betty
• Will & Grace
• Without a Trace

Past shows

• Close to Home
• Columbo
• Dr. Phil
• Dr. Quinn, Medicine Woman
• ER
• Everwood
• Extreme Makeover: Home Edition
• Falcon Beach
• For Love or Money
• Life's Little Miracles
• Matlock
• Medium
• Melrose Place
• Monk
• Murder, She Wrote
• Nanny 911
• Poor Little Rich Girls
• Seinfeld
• Strong Medicine
• Taggart
• Te Nemen Of Te Laten
• The Bold and the Beautiful
• The Dog Whisperer
• The Filth Files
• The Flying Doctors
• The Good Wife
• The Real Housewives of Orange County
• The Young Doctors
• Three Wishes
• Ugly Betty
• What Not to Wear
• Whoopi