V (American magazine)

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V
WinonaV86.jpg
Winona Ryder on V (November 2013) cover.
Editor Stephen Gan
Categories Fashion magazine
Frequency Bimonthly
First issue  1999 (1999-month)
Company Visionaire
Country United States
Based in 11 Mercer Street, New York, NY 10013
Language English
Website www.vmagazine.com
ISSN 1539-185X

V magazine is an American fashion magazine published since 1999. The magazine is printed seasonally and highlights trends in fashion, film, music and art. A men's fashion quarterly entitled VMAN started as an offshoot in 2003.

History[edit]

V magazine was launched in September 1999 as the "younger sibling" publication to the limited-edition quarterly Visionaire. If Visionaire was seen as more of an exclusive haute-couture book, V was going to be the vibrant, less formal, more accessible, ready-to-wear alternative. With limited numbers of magazines issued a year, V releases its issues based around the current seasons collection; Spring Preview, Fall Preview, Winter Preview and Summer Preview.[1] The magazine has a readership of 315,000 as of 2010.[2]

V is edited by Stephen Gan and features new American fashion displayed through shoots and editorials focusing more specifically on art, film, music and fashion.[3] V has been noted for its inventive and progressive styling, as well as its reportage of cultural figures and global youth culture. Past contributors have included Inez van Lamsweerde and Vinoodh Matadin, Hedi Slimane, Mario Testino, Mario Sorrenti, and Karl Lagerfeld. Interview subjects have included Joan Didion, Salman Rushdie, Robert Altman, Brooke Shields, and Norman Mailer. Icons in fashion, film, music and art to grace the cover include Madonna, Katy Perry, Mariah Carey, Rihanna, Naomi Campbell, Grace Jones, Brad Pitt, Britney Spears, David Bowie and Lady Gaga.[3]

In 2005, 7L and Steidl published the book V Best: Five Years of V Magazine, chronicling the first five years of the publication. Included are popular and successful fashion articles, photos, interviews and more from the first five years of V.[4]

On the cover[edit]

Some of the big name celebrities that have been featured on the cover of V Magazine are: Lady Gaga, Madonna, Katy Perry, Mariah Carey, Gwen Stefani, Janet Jackson, Miley Cyrus, Gwyneth Paltrow, Cameron Diaz, Winona Ryder, Rihanna, Justin Bieber, Britney Spears, Kesha, James Franco, David Beckham, Natalie Portman, Dakota Fanning, Kirsten Dunst, Kristen Stewart, Jennifer Connelly, Nicki Minaj, Kanye West, Orlando Bloom, Demi Moore, Beyoncé, Adriana Lima, Marc Jacobs, Salma Hayek, Celine Dion and more.

Criticisms[edit]

The January 2010 issue of V magazine entitled "The Size Issue" featured a variety of plus sized models. This edition printed two different covers, one with plus sized "Precious" star Gabourey Sidibe, while the other featured the petite actress Dakota Fanning. One criticism of the issue argues that the magazines intentions were to juxtapose big and small as in a competition with one another. However, others embraced the magazines bold statement and commended V on its efforts to modernize the beauty standard.[5]

Features[edit]

In 2005, 7L and Steidl published the book V Best: Five Years of V Magazine, chronicling the first five years of the publication.[6]

In the September 2008 issue of American Photo Magazine, V Magazine photographer Nick Knight was featured for the photo spread "Wildflowers" that he shot for the March 2008 issue of V.[7]

Associated technologies[edit]

The V Magazine website consists of multiple different navigational links such as; blog, magazine, fashion, articles, photo and video. The website contains features from the current issue as well as extras and exclusive outtakes that did not get put into the final printing of the magazine. Other interactive technological features on V’s website include the magazine's Twitter stream,[8] blog and Facebook page.[9]

VMAN magazine[edit]

Main article: VMAN

VMAN magazine featuring men's clothing is an offshoot of V magazine. Established in 2003, it is published quarterly by Visionaire Publishing, also responsible for V and Visionaire. VMAN promotes everyone from unknown up-and-comers to globally recognized celebrities. The magazines target audience caters to the modern, urbanized man interested in what's new in fashion, art, music, travel and culture.

Notes[edit]

  1. ^ V Best: Five Years of V Magazine. Edition 7L. ISBN 3-86521-028-7.V
  2. ^ "V Magazine Media Kit 2014". Retrieved 2010-11-28. 
  3. ^ a b Wilson, Eric (January 13, 2010). "The Triumph of the Size 12s". The New York Times. Retrieved 2010-11-28. 
  4. ^ V Best: Five Years of V Magazine. Edition 7L. ISBN 3-86521-028-7. 
  5. ^ Inbar, Michael. "Plus-size Models Buck Thin Trend in V Magazine." TODAY fashion&beauty. MSNBC. 8 Jan. 2010. Web.
  6. ^ V Best: Five Years of V Magazine. Edition 7L. ISBN 3-86521-028-7.
  7. ^ S., D. "V." American Photo 19.5 (2008): 72–73. Academic Search Premier. EBSCO. Web. 7 Feb. 2011
  8. ^ http://twitter.com/vmagazine
  9. ^ http://www.facebook.com/pages/V-Magazine/13397230804/

External links[edit]