V PAY is a type of debit card issued by Visa Europe. It provides a fully chip & PIN based card that may be co-branded with various national debit card schemes, such as the German Girocard or Italy's PagoBancomat. V PAY is designed to provide a SEPA-compliant card that enables usage across the whole of Europe, and to compete with MasterCard's similar Maestro debit card product. V PAY began to be accepted at merchants in France and Greece in 2005, and acceptance has since expanded to more European countries. By 2010, 14,000,000 V PAY cards had been issued .
V PAY, unlike its main competitor Maestro,[which?] may not be used in non-chip & PIN environments, limiting its acceptance to those countries and merchants that have upgraded to this system, and increasing the safety against fraud. Unlike Maestro, which is issued and accepted globally, V PAY is designed as a specifically European product, and is not issued or accepted outside European countries.
- "V PAY technical requirements".
- "Postbank migrates bank cards to V PAY/girocard".
- "German banks have agreed to issue 34 million V PAY".
- "CarigeCash Europa: la carta bancomat per prelievi ed acquisti sicuri".
- "V PAY Banks".
- "France and Greece are first countries to accept V PAY".