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The city is the commercial center of Trujillo state, and a gateway to the Andes region of Venezuela. It has a vibrant business community, as well as a diverse and educated workforce. As the economic and commercial center of Trujillo state, Valera is a leading distribution centre for the agricultural products in Venezuela, in which sugarcane, cacao, coffee, fruit, and grains are cultivated. Flour milling is a principal industry. The area has traditionally supplied about one-fourth of the nation’s wheat.