Valley Public Radio

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"KPRX" redirects here. For the airport near Paris, Texas, assigned the ICAO code KPRX, see Cox Field Airport.
City of license KVPR: Fresno, California
KPRX: Bakersfield, California
Broadcast area San Joaquin Valley, California
Branding Valley Public Radio
Slogan NPR News, Classical Music, and Entertainment for Central California
Frequency KVPR: 89.3 MHz (also on HD Radio)
KPRX: 89.1 MHz (also on HD Radio)
Format NPR/classical music
ERP KVPR: 2,450 watts
KPRX: 11,000 watts
HAAT KVPR: 576 meters
KPRX: 152 meters
Class KVPR: B
Facility ID KVPR: 72188
KPRX: 72186
Callsign meaning KVPR: Valley Public Radio
KPRX: Public Radio X
Owner White Ash Broadcasting, Inc.
Webcast Listen Live

Valley Public Radio is a public radio organization in Fresno, California, broadcasting programming from National Public Radio (NPR) and other public radio producers and distributors, as well as locally produced news, music, talk, and public affairs programs. Valley Public Radio consists of two FM stations–KVPR in Fresno (89.3 MHz) and satellite station KPRX in Bakersfield (89.1 MHz).

Despite having no translators, the two stations' combined signal covers most of California's San Joaquin Valley, including the cities of Fresno, Bakersfield, Visalia, Madera, Tulare, Clovis, Merced, and Hanford. Much of this area only gets grade B coverage, however, as the two stations operate at relatively modest power compared to other NPR stations. KVPR operates at only 2,450 watts, most likely to protect KXPR in Sacramento at nearby 88.9.[citation needed] KPRX operates at only 11,000 watts, most likely to protect KPCC in Pasadena at nearby 89.3.


In 1975, Richard Mays, Von Johnson and Randall (Jan) van Oosten formed White Ash Broadcasting in order to bring a public radio station to the Central Valley.

Initial operating funds for White Ash Broadcasting came from a 'seed' grant of $25,000 provided through a competitive grant award from the Corporation for Public Broadcasting (CPB). In 1976, the U.S. Department of Health, Education and Welfare awarded White Ash Broadcasting a "matching grant" of $125,000 to cover the cost of studio and transmission equipment. To earn the full grant award, the program required White Ash to raise $40,000 from local sources.

White Ash Broadcasting successfully petitioned the FCC for a construction permit in the fall of 1976, and received a full license two years later. KVPR's first broadcast plant was located at 1515 Van Ness Avenue at the site of the former KMJ-AM/FM studios in the historic Fresno Bee Building. KVPR began regular broadcast services on October 15, 1978 and re-located to its current site on Shaw Avenue in the mid 1980s.

Valley Public Radio's initial programming mix was music, news and public affairs. Nearly 75% of KVPR's original program schedule was locally produced, and included portions of jazz, folk and classical music in addition to select programming from National Public Radio. Over time, KVPR would opt to focus on a combination of mostly NPR programming and classical music.

KPRX signed on in February 1987 as a full satellite of KVPR. Bakersfield had previously been one of the largest cities in the country with no NPR stations.


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