A value menu (not to be confused with a value meal) is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. The portion size, and/or number of items included with the food, are typically related to the price.
Arby's announced the launch of their value menu on April 9, 2010. Items on the value menu vary based on location, but typically include small or value size roast beef sandwiches, curly fries, milkshakes, chicken sandwiches, ham and cheddar sandwiches, and turnovers.
Burger King added a value menu in 1998 with items priced at 99¢ (USD). In 2002 and 2006, BK revamped its value menu, adding and removing products at 99¢, and later increasing some prices to $1.39. Many of these items have since been discontinued, modified or relegated to a regional menu option.
In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills. In 2010, Taco Bell introduced the $2 Meal Deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a Gordita supreme), a bag of Doritos, and a medium drink.
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- "Our Company: History". tacobell.com. Retrieved 2007-02-05.
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- wendys.com (February 5, 2007). "About Us: The Wendy's Story". wendys.com. Retrieved 2007-02-05.
- Stuart Elliot (February 6, 2006). "Wendy's Returns 99¢ to Its Place on the Price Pedestal". nytimes.com. Retrieved 2007-02-05.
- York, Emily Bryson (April 7, 2008). "Value menu battleground". Crain's Chicago Business (Crain Communication, Inc.).
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