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Vantiv, Inc.
Type Public
Traded as NYSEVNTV
Industry Financial Services, Merchant Services, Technology, Payment processor
Founded 1971
Headquarters Cincinnati, Ohio, U.S.
Key people Charles Drucker
(Chief Executive Officer)

Mark Heimbouch
(Chief Financial Officer)

Donald Boeding
(President, Merchant Services)

Royal Cole
(President, Financial Institutions)

Carlos Lima
(Chief Operating Officer)

Anup Nair
(Chief Information Officer)

Bill Weingart
(President, eCommerce)

Ned Green
(Chief Legal Officer)

Paulette Sasso
(Chief HR Officer)

Daniela Mielke
(Chief Strategy Officer)
Employees 2,700

Vantiv, Inc. is a U.S.-based payment processing and technology solutions provider headquartered in the greater Cincinnati, Ohio area. Vantiv is the largest PIN Debit U.S. acquirer and third largest U.S. merchant transaction acquirer ranked by general purpose transaction volume.[1]

The Company provides payment and technology services to merchants and financial institutions of all sizes in the U.S. and processes more than 16.9 billion payment transactions and approximately $611 billion in volume annually. As of 2014, Vantiv supports approximately 400,000 merchant locations and more than 12,000 automated teller machines (ATMs) in 46 states and eight countries.[2]

Vantiv's core products are debit, credit, prepaid, check, mobile services, compliance, fraud and data security, loyalty programs, payment terminals and gateways, and advisory services.

The Company's merchant base includes customers in vertical markets such as retail, restaurant, government, e-commerce, supermarket, drug store, business to business and consumer services. Its financial institution base includes diverse set of financial institutions, including regional banks, community banks, credit unions and regional personal identification number (PIN) debit networks.[3]

Formerly known as Fifth Third Processing Solutions, the company adopted the name "Vantiv" in June 2011 as a step towards becoming a public company. Previously a joint venture between Advent International and Fifth Third Bank, a subsidiary of Fifth Third Bancorp (FITB),[4] Vantiv became a publicly traded company on March 22, 2012, listed on the NYSE under the ticker symbol "VNTV."[5]

The following companies are also part of the Vantiv family through various acquisitions:


In 1971, Fifth Third Bank formed Midwest Payment Systems (MPS) to provide Electronic Funds Transfer (EFT) services to financial institutions. In 1991, MPS expanded to offer Merchant Services. In 2000, MPS acquired Integrated Delivery Technologies, Inc. (IDTI), Cartel Network and ACI Merchant Services.[6]

In 2003, Midwest Payment Systems adopted the name Fifth Third Processing Solutions. In 2006, the company acquired Card Management Corporation (CMC) to provide a broader range of processing services. Several years later, in 2009, Fifth Third Processing Solutions spun off from Fifth Third Bancorp and was launched as a joint venture between Advent International and Fifth Third Bank, a subsidiary of Fifth Third Bancorp.[7]

By the end of 2010, the company had acquired TNB Card Services,[8] National Processing Company (NPC)[9] and certain assets of Springbok Services, Inc. Prepaid Platform.[10]  In June 2011, Fifth Third Processing Solutions assumed the Vantiv name.[11]

Vantiv became a publicly traded company on March 22, 2012, listed on the NYSE under the ticker symbol "VNTV."

In December 2012, Vantiv acquired privately held Litle & Co. for $361 million. Litle develops e-commerce payment processing solutions that are used by companies that accept payments for goods and services online, via phone, and via mail. Vantiv said it would integrate Litle’s technologies into its point-of-sale and e-commerce processing offerings.[12]

In April 2013, Vantiv became the first U.S. acquirer to complete MasterCard’s testing requirements to process EMV transactions for MasterCard, Maestro and Cirrus brands at both ATM and at the point-of-sale locations.[13]

In July 2013, Vantiv announced an agreement to acquire privately held Element Payment Systems.[14] Element is the industry-leading provider of fully integrated PCI DSS compliant payment processing solutions for merchants and business management software providers.[15]

On May 12, 2014, Vantiv confirmed a $1.65B acquisition of Mercury Payment Systems LLC.[16]

Merchant Relationships[edit]

Vantiv enables merchants of all sizes to accept and process credit, debit and prepaid payments and provide them supporting services, such as information solutions, interchange management and fraud management, as well as vertical-specific solutions in sectors, such as grocery, pharmacy, retail, petroleum and restaurants, including quick-service restaurants (QSRs). Its client base includes nearly 400,000 merchant locations.[17]

The Merchant Services business is tasked with helping merchants minimize risk, control expenses and navigate the complexities of the payments landscape. In recent years, Vantiv’s role in card data security for the retail industry has become increasingly important with the influx of online businesses and shopping portals. Such growth creates a greater concern for retailers around data security and fraud risk management, according to David Fish, senior analyst at Mercator Advisory Group Inc.[18]

As the potential for mobile payments continues to unfold, Vantiv has introduced a number of solutions, including Mobile Check Deposit and a Mobile Wallet in association with Paydiant. Vantiv also offers a mobile payment app, Vantiv Mobile Accept, designed to allow small and medium sized merchants to quickly and securely swipe credit, debit and prepaid cards with mobile devices.[19]

Another evolution of payment acceptance has come in the form of Integrated Software Providers (ISPs), Payment Facilitators (PayFacs) and Value Added Resellers (VARs). ISPs, PayFacs and VARs create turn-key solutions for merchants of all sizes, of which payment acceptance is typically a component. An ISP, PayFac or VAR can integrate Vantiv’s payment solutions into their offerings with minimal programming or coding for a more comprehensive solution.[20]

Vantiv maintains a number of relationships with large and small merchants including Barnes & Noble, Dollar General, The Kroger Company, Walgreens, Kohl’s, Macy’s, Inc and T.J. Maxx, and restaurants including In-N-Out Burger, T.G.I. Friday’s, Wendy’s International, Inc.and Bob Evans.

Financial Institution Relationships[edit]

Vantiv works with financial institutions to develop programs and tools to simplify payment strategies.[21]  The company’s financial solutions include credit cards, ATM processing, merchant services, rewards and fraud prevention. Additionally, Vantiv assists financial institutions with pre-paid and gift cards, card personalization, debit PIN processing, cardholder eServices and more.[22]

Vantiv provides payment strategies and technologies to over 1,350 financial institutions, including more than 700 credit unions throughout the U.S. Vantiv provides payment strategies and technologies to over 1,300 financial institutions, supporting over 33 million debit cards and processing more than 15.7 billion transactions each year.[23]

Some of Vantiv’s financial institution customers include Bank of America – Military Division, Capital One Bank, Fifth Third Bank, First Niagara Bank and People’s United Bank.


  • 2013: ranked #20 in Forbes Fast Tech 25[24]
  • March 2012: ranked as the largest PIN Debit U.S. acquirer[25]
  • March 2012: ranked as the third largest U.S. merchant transaction acquirer (by total transaction count of general purpose transactions that include PIN and signature based cards)[26]
  • 2010: Received 15th consecutive Visa Global Service Quality Performance Award[27]
  • 2009: Received a MasterCard Global Quality Award for operational excellence.[28]
  • January 2009: ranked as 4th largest bankcard acquirer worldwide by transaction volume[29]
  • September 2008: ranked as 4th largest acquirer in the world based on an estimated number of credit and debit purchase transaction acquired in 2007, First Annapolis, Navigator.[30]
  • 2007: ranked as 4th leading Merchant Acquirer (by dollar volume)[31]

Vantiv’s Jeanie Network Rankings include:

  • Seventh largest EFT Network (by Switch Volume and Member Cards).[32]
  • 14th largest EFT Network (by ATM Terminals).[33]
  • Eighth largest EFT Network (by PIN-Based POS Debit Networks).[34]


  1. ^ Nilson Report, March 2011
  2. ^ Nilson Report, April 2013
  3. ^ Company Profile
  4. ^ Third Processing Changes Name to Vantiv
  5. ^ Vantiv Joins the Ranks of Publicly Traded Payment Processors
  6. ^ Midwest Payment Systems completes Integrated Delivery Technologies, Inc., Cartel Network acquisition
  7. ^ Advent International
  8. ^ Sells Card Processing Business to Fifth Third Processing Solutions
  9. ^ Fifth Third Processing buys National Processing Co.
  10. ^ Cincinnati firm buys Springbok Services assets
  11. ^ Fifth Third Processing Solutions Now Called Vantiv
  12. ^ Vantiv completes $361M buyout of Litle & Co.
  13. ^
  14. ^
  15. ^
  16. ^
  17. ^ Vantiv and NCR to Bring Powerful Mobile Point-of-Sale Solutions to Small Businesses
  18. ^ is running short to upgrade payment systems for the holidays
  19. ^ gets into the mobile POS game
  20. ^ [17.]
  21. ^
  22. ^ Financial Solutions Expands its Payments Offering
  23. ^
  24. ^ Forbes
  25. ^ Nilson Report, March 2013
  26. ^ Nilson Report, March 2013
  27. ^ Fifth Third Processing Solutions Earns Visa Service Quality Award
  28. ^ Fifth Third Processing Solutions Recognized for Excellence in Quality by MasterCard
  29. ^ Nilson Report, January 2009
  30. ^ Nilson Report, March 2008
  31. ^ SourceMedia’s Card Industry Directory, 2007
  32. ^ SourceMedia's EFT Data Book, 2009 Edition
  33. ^ SourceMedia's EFT Data Book, 2009 Edition
  34. ^ SourceMedia's EFT Data Book, 2009 Edition

External links[edit]