Variable Data Publishing

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Variable Data Publishing, also known as VDP, variable information, data-driven, targeted, or one-to-one marketing, automates the production of unique, relevant, individually customized communication materials used to increase sales, acquire leads, or secure customer loyalty.

Variable Data Publishing automates the creation of customized communications by merging a page layout design with data imported from a database and/or images imported from a digital asset repository. Variable Data Printing automates the production of the customized materials.

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