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VeeV Spirits LLC is the first carbon neutral spirit brand and is an active member of 1% for the Planet® where one percent of VeeV’s sales are donated to rainforest preservation and environmental causes and was ranked by Inc. Magazine (September 2011) as one of the 250 fastest growing companies and brands in the U.S.
Veev® Spirits, LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. They introduced VeeV®, which featured the açaí berry, often touted as a superfruit. What started as a two-man start-up grew into one of the best-selling independent liquor brands in the U.S. Their social-entrepreneurship has been mentioned by Tom's Shoes founder Blake Mycoskie and Richard Branson in their case studies on business.
VeeV® Spirits manufactures 2 product lines: VeeV, an açaí spirit, and VeeV VitaFrute™, pitched as the first line of organic and all-natural superfruit cocktails, and comes in three varieties: Cosmopolitan, Lemonade, and Margarita.
VeeV is a 70-proof açaí-infused wheat-based grain alcohol liquor distilled in Idaho. It is marketed as the world's first açaí spirit. VeeV also contains acerola cherry and prickly pear. In addition, VeeV is a carbon neutral spirit, and for every bottle purchased, the company donates $1 towards tropical rainforest conservation in Brazil.
Awards and recognitions
VeeV was awarded a score of 83 (out of 100) from the Beverage Testing Institute in 2009.
- Hoyt, Jeff (2008-06-17). "VIVA VEEV VEEV Açaí Spirit". Spirits. Novus Vinum. Retrieved 2010-01-31.
- Proof66.com Awards Summary Page for VeeV
- Something new on the top shelf: Acai, Josh L. Dickey, Associated Press, December 3, 2008 (Retrieved 11 December 2008)
- The new super food? There’s a lot of buzz about the acai berry — but is it really good for you?, Allison Flynn, Gaston Gazette, December 9, 2008 (Retrieved 10 December 2008)