Veja Sneakers
| Industry | Footwear |
|---|---|
| Founded | 2004 |
| Headquarters | France Brazil |
| Products | Trainers |
| Website | http://www.veja.fr/ |
Veja is a brand of ecological and fair trade footwear and accessories which was established in Paris in 2004.
Contents |
[edit] History
2005
February : Veja launch event at Palais de Tokyo, contemporary art museum in Paris
2006
February : Collaboration with Agnès B
November : Launch of the first collection made of vegetable-tanned leather
2007
February : Organisation of Novo Mundos Exhibition at Wanted Gallery, Paris
February: Collaboration with the French womenswear brand Comptoir des Cotonniers
May : Launch of the Veja + Christine Phung collection at Printemps Design Beaubourg, Paris
2008
March: Launch of the children line
August : Opening of a London based office[1]
2009
March : Launch of the SP,MA collection[2]
June : Veja organise its own row of conferences La Canalisation : Does Advertising pollute the Economy?[3]
July: Collaboration of Veja Small with French childrenswear brand Bonpoint
September : Launch of the debut line of bags and accessories Projet Numéro Deux[4]
September : Veja curate São Paulo, Mon Amour Exhibition held at Maison de Métallos in Paris featuring 10 raising young artists from São Paulo, Brazil
November : Launch of the Veja*Cyclope style created specifically for cyclists in collaboration with the parisian bikes atelier Cyclope
2010
January : Collaboration with the Parisian store Merci[5]
February : Release of the Indigenos style[6]
April : La Canalisation Conference N° 2 : Brands and Artistes, Dangerous Liaisons ?
December : Opening of Centre Commercial, in Paris (2 rue de Marseille)[7]<
[edit] Ecological Materials
The Veja trainers and accessories are made of organic cotton, wild rubber from the Amazon and vegetable-tanned leather.
[edit] Organic Cotton
The canvas of the Veja trainers and bags is made of organic cotton. The organic cotton is grown by a co-operative of small producers in the North East of Brazil. Cotton and food crops are cultivated without chemicals or pesticides.
[edit] Wild Rubber from the Amazon
The soles of the Veja trainers are made of wild rubber from the Amazon Rainforest. The Amazon jungle is the only place on earth where the rubber trees (Hevea trees) grow in the wild. Using Amazonian wild rubber is a way to fight against deforestation.
[edit] Ecological Leather
Since 2006 Veja use vegetable-tanned leather. Vegetable-tanned leather is a chrome-free leather tanned with organic compounds only. Heavy metals (such as chrome) which are usually used in the tanning processes have been replaced by acacia extracts, a natural tannin.
[edit] Fair Trade
Veja works respecting fair trade principles with the producers of organic cotton in the North East of Brazil and with the Seringueiros (rubber tappers). This means, among others, paying a fair price for the raw materials, paying fair trade premium and committing to long-term trading relashionships.
[edit] A Solidarity chain : manufacturing and storage
The Veja trainers are crafted in a factory in South Brazil which respects the workers rights. Storage and deliveries are managed by a French social association which helps people who have been long unemployed to get back to the work market through work and training.
The first Veja model was inspired by a Brazilian volley shoe from the 1970s.
[edit] See also
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[edit] References
- ^ "Thread - Features Veja". BBC. http://www.bbc.co.uk/thread/features/veja/. Retrieved 2011-03-20.
- ^ "Veja Spring/Summer 2009 SPMA Collection". Highsnobiety.com. 2009-02-01. http://www.highsnobiety.com/news/2009/02/01/veja-springsummer-2009-spma-collection/. Retrieved 2011-03-20.
- ^ [1] La Canalisation Video
- ^ Kate Carter (2010-08-31). "Buy of the day | Life and style | guardian.co.uk". London: Guardian. http://www.guardian.co.uk/lifeandstyle/2010/aug/31/buy-of-the-day. Retrieved 2011-03-20.
- ^ Serian: (2010-01-07). "Veja for Merci Canvas Sneakers". Selectism.com. http://www.selectism.com/news/2010/01/07/veja-for-merci-canvas-sneakers/. Retrieved 2011-03-20.
- ^ "Veja Shoes Launches Chrome-Free Suede and Wild Rubber Shoes for Winter (Photos)". TreeHugger. http://www.treehugger.com/files/2010/11/veja-shoes-launches-chrome-free-suede-and-wild-rubber-shoes-for-winter-photos.php#. Retrieved 2011-03-20.
- ^ "Centre Commercial by Veja - Frame Magazine - The Great Indoors". Framemag.com. 2011-02-15. http://www.framemag.com/news/1791. Retrieved 2011-03-20.
