Venus Fashion

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Venus Fashion, Inc.
Type Private
Founded 1984
Headquarters 11711 Marco Beach Drive
Jacksonville, Florida
United States
Products Clothing
Employees 250+
Parent Bon Prix

In 1984, Daryle Scott created Venus Body Wear, an American clothing and swimsuit retailer, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC. In 2009, Venus Holdings was acquired by the German catalog company Bon Prix, a subsidiary of Otto.[1][2]


Past Venus models[edit]

See also[edit]


  1. ^ Katie Deatsch (July 10, 2009). "German cataloger will keep Venus Swimwear afloat". Internet Retailer. Retrieved March 1, 2012. 
  2. ^ Jim Tierney (July 13, 2009). "Bon Prix Buys Venus Swimwear". Multichannel Merchant. Retrieved March 1, 2012. 
  3. ^ Jacksonville Jaguars Public Relations (Feb 5, 2014). "THE ROAR partners with VENUS". 
  4. ^ Ashley Gurbal Kritzer (Feb 12, 2014). "Venus Swimwear looks to make local splash with Jacksonville Jaguars Roar sponsorship". Jacksonville Business Journal. 

External links[edit]