Veronica (TV channel)

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Veronica logo
Launched January 1, 1976 (original)
September 20, 2003 (relaunch)
Closed April 2, 2001 (original)
Network SBS Broadcasting (2011-present)
ProSiebenSat.1 Media (2007-2011)
SBS Broadcasting Group (2003-2007)
Holland Media Groep (1995-2001)
Publieke Omroep (1976-1995)
Owned by Sanoma (67%)
Talpa Media Holding (33%)
Picture format 576i 16:9 SDTV (PAL)
1080i HDTV
Audience share 3.0% (2012, [1])
Country Netherlands
Broadcast area Netherlands
Headquarters Amsterdam, Netherlands
Replaced V8 (2003)
Replaced by Yorin (2001)
Sister channel(s) SBS 6
Net 5
Digitenne Channel 9 (SD)
CanalDigitaal Channel 8 (HD)
Ziggo Channel 8 (SD/HD)
UPC Netherlands Horizon
Channel 9 (HD)
Channel 9 (SD)
Channel 79 (HD)
CAIW Channel 8
Kabel Noord Channel 9
KPN Channel 9
Tele2 Channel 9
Streaming media
UPC Horizon Watch live (Netherlands only)

Veronica is a commercial TV channel in the Netherlands, owned by SBS Broadcasting B.V., a joint venture between Sanoma (67%) and Talpa Media Holding (33%). The channel is dedicated to young adults and the male audience. Other channels from SBS in the Netherlands include SBS 6 and NET 5.[2] Veronica is time-sharing with Disney XD. Disney XD broadcasts on daytime and Veronica on nighttime.

It is not to be confused with the Veronica Association (in Dutch: Vereniging Veronica). SBS licensed the trademark name Veronica from the Association and also owns the Association's former magazines Veronica Magazine and Totaal TV (former TVSatellite).

Veronica's Years as Public Broadcaster (1976-1995)[edit]

Elco Brinkman operating a high striker to celebrate the opening of Veronica's headquarters in Hilversum, August 1987

The Association resulted from a pirate radio station, Radio Veronica, which broadcast from a ship on international waters off the coast of the Netherlands between 1959 and 1974. The wave appearing in the logo hearkens back to that time. The name Veronica is a derivation of the abbreviation VRON (Vrije Radio Omroep Nederland / Free Radio Broadcasting station Netherlands).[3]

After the pirate-activities became legally impossible (31 August 1974), Veronica transformed itself into the Veronica Broadbasting Association (Veronica Omroep Organisatie, short VOO), enabling it to gain a legal radio and television license within the Public broadcasting system. It finally got a licence on 28 December 1975. The first television broadcast of Veronica took of on 21 April 1976. Within a decade it became one of the largest public broadcasters and the trademark was tested as being more popular than Coca-Cola.[4]

Veronica as part of the Holland Media Groep (1995-2001)[edit]

Main article: RTL 7

In 1995 the Veronica Association gave up public broadcasting and entered a joint-venture with CLT, parent company of RTL 4 and RTL 5, VNU and Endemol, called the Holland Media Groep, running three mostly successful national TV-stations and three less successful national radio stations. BNN became a public broadcasting association as a part of the Netherlands Public Broadcasting system and replaced Veronica on 15 August 1997, after Veronica gave up public broadcasting and entered a joint-venture with CLT, with BNN first standing for the Brutaal News Network (Flagrant News Network). The name was later changed to Bart's Neverending Network after Bart de Graaff's death at age 35 from kidney failure caused by a rejection of a kidney transplant he received in 1999. Conflicts let to the dissolution of this co-operation in Spring of 2001. RTL rebranded Veronica by Yorin which would finally be rebranded by RTL 7[5][6]

SBS (2003-)[edit]

In 2002-2003 the Association learned the hard way that it could not realize radio and TV in a stand-alone setting. In 2001 SBS Broadcasting B.V., the Dutch branch of the SBS Broadcasting Group, already bought the Dutch TV channel Fox 8 from the News Corporation[7] and renamed it into V8 in anticipation of Veronica. Unfortunately the negotiations between the Veronica Association and SBS Broadcasting were not going as planned and no agreement could be set. In the course of 2002 Veronica cooperated with MTV Networks Benelux and started time-sharing with MTV's Kindernet. The ratings were poor though. At the end of 2002 the Association is even talking with HMG again. Eventually Veronica closed a deal with SBS and it replaced SBS's V8 on 20 September 2003.[8][9]

The German ProSiebenSat.1 Media took over SBS Broadcasting on 27 June 2007.[10] In 2011 the three TV stations (SBS 6, NET 5 and Veronica), the two TV guides (Veronica Magazine and Totaal TV), production, design and text activities were sold to a joint venture between Sanoma (67%) and Talpa Media Holding (33%).[11]

Though Veronica's appeal and power have dissipated, most of the Dutch commercial radio and television landscape has been formed by Veronica and its spin-offs.

Shows aired on Veronica[12][edit]

External links[edit]


  1. ^ "Jaarrapport 2012". Stichting Kijk Onderzoek. 
  2. ^ "Zenders". SBS Broadcasting. Retrieved November 26, 2012. 
  3. ^ "De geschiedenis van de zeezender Radio Veronica". Retrieved November 26, 2012. 
  4. ^ "VOO in jaartallen". Retrieved November 26, 2012. 
  5. ^ Piet (July 10, 2009). "VERONICA STAPT UIT DE HMG, ‘De daad van een waanzinnige’?". 
  6. ^ Ton van den Brandt (October 21, 2000). "Holland Media Groep: De commerciëlen worden commercieel". FEM Business. 
  7. ^ "SBS wil zender Fox 8 samen met Veronica exploiteren". De Telegraaf. November 21, 2000. 
  8. ^ "VOO in jaartallen". Retrieved November 26, 2012. 
  9. ^ "V8". Retrieved November 27, 2012. 
  10. ^ Donald Koeleman (June 27, 2007). "ProSiebenSat.1 acquires SBS". Broadband TV News. 
  11. ^ Peter van der Ploeg (April 20, 2011). "Sanoma en Talpa nemen SBS over". NRC Handelsblad. 
  12. ^ [1] Veronica Story - Category: Programma's