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Veruka was a nightclub in Manhattan, owned by Noel Ashman. The club operated between January 1997 and June 2004, and was known for its strict door policy and celebrity patrons.


Veruka[1] was located on Broome Street at Sixth Avenue. It had a multi-level lounge and was one of New York's first clubs to have bottle service. In 2001, designer Todd Oldham redesigned the club. Hip-hop songwriter John Forté (of the Fugees) was among the club's celebrity DJs.[2]

Celebrity guests included Sean Penn, Ben Affleck, Leonardo DiCaprio, Mark Wahlberg, Cuba Gooding Jr., Nicolas Cage, Debbie Harry, Dennis Leary, Martin Sheen,[3] and Sarah Jessica Parker,[4] and was a popular location for the New York Yankees.[5]

Owner Noel Ashman opened a new club, The Leonora, in Chelsea in August 2014. Ashman described The Leonora as a modernized version of Veruka.


  1. ^ "Power Perches". 1998-10-30. 
  2. ^ "John Forte's Rap". Retrieved 2009-10-07. [dead link]
  3. ^ "Power Perches". 1998-10-30. 
  4. ^ Angelo, Jesse; Callaway, Libby (1999-10-14). "How Out Players Party (Or Not): They are Foes on the Field, But are They Friends at the Bar? Read on…". The NY Post. 
  5. ^ Froelich, Paula (2000-10-26). "Champion Yanks Rule the Night Life". New York Post. 

Coordinates: 40°43′27″N 74°00′17″W / 40.7241°N 74.0046°W / 40.7241; -74.0046