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Type Private
Founded Paris, France
Area served Worldwide
Founder(s) Dan Serfaty, Thierry Lunati
Revenue $40 million (2009 estimation)[1]
Employees 400
Slogan(s) Your network is more powerful than you think!
Alexa rank positive decrease 672 (April 2014)[2]
Type of site Professional network service
Registration Required
Available in English, French, German, Italian, Portuguese, Spanish, Russian
Launched May 2004
Current status Active

Viadeo is a Web 2.0 professional social network with 55 million members worldwide in 2013,[3] and a membership base that was growing by more than one million per month in 2009.[4] Members include business owners, entrepreneurs and managers from a diverse range of enterprises.[5] The site is available in English, French, German, Italian, Portuguese, Spanish and Russian.

Company information[edit]

Viadeo usage by continent in 2010

Viadeo was founded in May 2004 by Dan Serfaty, a graduate of the HEC School of Management in Paris, and Thierry Lunati, a graduate of École centrale Paris.

From November 2006 to August 2007, Viadeo raised €5 million twice in funding from investors AGF Private Equity and Ventech.[6] Later that year, Viadeo announced the acquisition of, a Chinese business social network.

Six months after purchasing Tianji, in July 2008 Viadeo acquired its Spanish competitor ICTnet. Launched in 1995, ICTnet had 300,000 members and is popular in South America.[7]

In early 2009, Viadeo acquired the Indian professional social networks services, ApnaCircle. ApnaCircle, with 300,000 members at the time of the acquisition, was founded by Yogesh Bansal and later joined by Sabeer Bhatia, co-founder of Hotmail, as board member.[8]

On 13 October 2009, Viadeo announced the acquisition of the Canadian contact management website, At the time, unyk had 16 million members around the world, and this made Viadeo second only to its main competitor LinkedIn in terms of total membership.[4]

The company is headquartered in Paris, and employs a global staff of 450, with offices in London, Madrid, Barcelona, Milan, Beijing, New Delhi, Mexico City, Montreal and San Francisco.[9][10] In 2009, Viadeo had estimated annual turnover of $40 million [1] and is profitable since last quarter of 2009.[9]

Viadeo service[edit]

Viadeo is a business-oriented online social networking platform.[11] Viadeo lets members maintain a list of business partners, allowing them to stay in touch, use or help each other to find a job, or create business opportunities.[12] In January 2013, Viadeo announced the acquisition of the French startup Pealk, to offer innovative solutions targeting SMBs .[13]

Development strategy[edit]

Viadeo depends on 3 revenue streams: premium membership, advertising, and services to recruiters.[14] Viadeo's strategy is based on a global approach, assuming that most professionals do business locally.[15] With 4.5 million members, China is the most represented country.[16] Since February 2010, Tianji is available in English allowing non-Chinese professionals to communicate and network in China.[16] One report in 2009 gave Viadeo 1.8 million members in France, where it had a strong competitive effect on the alumni networks of the Grandes Écoles, France's top tier schools. The same study found a certain amount of linguistic barriers between the networks, with Viadeo being "too Franco-French" while Linkedin was too Anglo-Saxon.[17] Viadeo is mainly focusing on Europe and emerging countries such as BRIC countries.[18]


See also[edit]


  1. ^ a b "Ferris Research - Viadeo: Professional Networking". Ferris Research. 16 December 2009. Retrieved 10 July 2010. 
  2. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  3. ^ "Viadeo Group Corporate Site". 11 April 2012. Retrieved 17 July 2012. 
  4. ^ a b "Viadeo buys Unyk, second only to LinkedIn". Reuters. 13 October 2009. Retrieved 13 July 2010. 
  5. ^ "Viadeo Raises $32M To Expand Its Professional Social Network In China, Russia And Beyond". 11 April 2012. Retrieved 17 July 2012. 
  6. ^ "LinkedIn Competitor Viadeo Raises €5 Million". 31 August 2007. Retrieved 10 July 2010. 
  7. ^ "Viadeo acquiert le réseau social professionnel espagnol ICTnet" (in French). 12 July 2008. Retrieved 10 July 2010. 
  8. ^ "French Business Networking Site Viadeo Acquires ApnaCircle". VC Circle. 14 February 2009. Retrieved 10 July 2010. 
  9. ^ a b "Viadeo looking for buys, opens U.S. office". Reuters. 18 May 2010. Retrieved 10 July 2010. 
  10. ^ "Viadeo opens Asia/Pacific headquarters in San Francisco". Viadeo. 19 May 2010. Retrieved 10 July 2010. 
  11. ^ Barnett, Emma (20 March 2010). "Have business networking sites finally come of age?". London: Telegraph. Retrieved 19 July 2010. 
  12. ^ "Professional Networks Driving Jobs Discovery". OnRec. 16 June 2010. Retrieved 19 July 2010. 
  13. ^ "Now at 50m users, LinkedIn rival Viadeo acquires French startup Pealk and announces US innovation lab". The Next Web. 14 January 2013. 
  14. ^ "Making Entrepreneurship French Again". Forbes. 13 July 2009. Retrieved 19 July 2010. 
  15. ^ "Does local beat global in the professional-networking business?". The Economist. 19 November 2009. Retrieved 19 July 2010. 
  16. ^ a b "Interview of Peter Crosby, COO of Viadeo". SocialNetworkingWatch. 12 May 2010. Retrieved 19 July 2010. 
  17. ^ Le match réseaux professionnels et association d'anciens Les Echos 13 January 2009. Retrieved 3 January 2012
  18. ^ "Professional social networking booming". Reuters. 18 May 2010. Retrieved 19 July 2010. 
  19. ^ "Checkmate? MySpace, Bebo and SixApart To Join Google OpenSocial (confirmed)". 1 November 2007. Retrieved 16 July 2010. "MySpace and Six Apart join Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle as announced Google partners." 
  20. ^ "Viadeo's "Global-Yet-Local" B2B Social Network Integrates with IBM Lotus Software to Provide Collaboration Tools for Professionals". IBM. 18 January 2010. Retrieved 16 July 2010. 
  21. ^ "Viadeo signs a partnership agreement with Microsoft as Office 2010 is launched worldwide". Viadeo. 13 May 2010. Retrieved 16 July 2010. 

External links[edit]