||A major contributor to this article appears to have a close connection with its subject. (May 2015)|
|Founded||London, UK (2006)|
|Eric Baker, Founder & CEO|
|Products||online secondary ticketing, online ticket exchange|
|Slogan||The ticket marketplace|
viagogo is an online ticket marketplace for buying and selling tickets to live events. The company, which was founded in London in 2006, offers its service to customers in nearly 60 countries. viagogo is backed by the venture capital investment firm Index Ventures as well as Brent Hoberman, the co-founder and former CEO of Lastminute.com and Lord Jacob Rothschild via his family interests.
viagogo was established to provide a secure online ticket marketplace that allows consumers to buy and sell tickets to sports, music, theatre and comedy events.
viagogo ticketing marketplace is designed to give consumers access to tickets that were often previously difficult to get hold of, in particular where events are sold out at the box office. viagogo's business is founded on the principle of consumer protection: "buyers are guaranteed to get the tickets they pay for in time for the event".
viagogo launched with partnerships with Chelsea F.C. and Manchester United F.C. offering season ticket holders the chance to sell tickets to matches they could not attend to other club members, without having to lend their seasoncard. Manchester United ended their commercial agreement with viagogo in 2011.
viagogo now partners with nearly 100 of the biggest names in sport and entertainment in the world, including Premier League teams Manchester City FC, Paris Saint-Germain, the Roland-Garros French Open and several European music festivals including SFX Entertainment.
The company has partnerships with sports properties in football rugby, tennis, and wrestling. Under British law, unauthorized re-selling of Premier League and other football tickets is illegal, a restriction introduced by the Government to prevent hooliganism. By working with the Premier League clubs to obtain official authorization, viagogo is permitted to resell tickets to the clubs it works with.
Barclays Premier League
viagogo holds partnerships with
In 2014, viagogo ended its partnershiphs with Bundesliga teams. The contract between viagogo and Hamburger SV was terminated in December 2012; viagogo and Schalke 04 ended their contract one week after it had started. According to an article in German daily Süddeutsche Zeitung, viagogo was criticized by team representatives for pretending to have closer partnerships with some teams than actually existed. Bayer Leverkusen successfully took this matter to court. The judge ruled that viagogo has no right to claim a partnership with Bayer Leverkusen. Numerous organizations of German football fans expressed very critical positions towards relations between viagogo and their respective teams. Specifically, they bashed viagogo for causing inflated ticket prices on the secondary market. On 12 August 2014 viagogo and FC Augsburg ended their relationship.
- Tennis – Barclays ATP World Tour Finals, as its official premium and secondary ticket exchange partner. The partnership was renewed in 2011 which will run up to and include the 2013 edition.
- Official partnerships with the Roland-Garros French Open, the Barclays ATP World Tour Finals, the BNP Paribas Masters, the Mutua Madrid Open and the Barcelona Open Banc Sabadell.
- In 2010, the company became the official secondary ticketing partner for World Wrestling Entertainment (WWE)'s European live event tour in the Autumn of 2010. This was the first time the WWE had worked with a secondary ticketing partner on its major European tours.
viagogo was the official reselling platform for the 2013 Isle of Wight Festival, the Boyzone BZ20 Anniversary Tour, 2013 Bilbao BBK Live, 2013 XO Belgium, 2013 Benicassim Festival and 2013 Weekend Festival.
In the summer of 2014, Viagogo partnered with SFX Entertainment, the largest live events company in the world and owner of several major EDM and festival brands such as Tomorrowland (festival), Electric Zoo and Stereosonic.
In February 2015 viagogo announced their partnership with Soundwave .
Consumer Protection in Secondary Ticketing
According to a BBC report, based on the UK Police 'Action Fraud,' the number of online ticket sales fraud has risen dramatically in the past few years, counting several thousands of customers who had bought tickets from unsecure websites having either never received tickets they had paid for, having received false tickets, or having paid in excess of 5 times the face value of a ticket with no transparency on the price differential.
Research commissioned by viagogo revealed that Britons lost £50 million to ticket fraud over a 12-month period and 500,000 Australians have been the victims of ticket fraud, with 85% cases resulting from transactions on eBay and Gumtree.
In early 2011, viagogo sold personalized tickets for the band Take That's 2011 tour to German customers. A number of people were not able to enter the concerts in Hamburg and Munich. A German court banned Viagogo from claiming that the validity of the Take That tickets is “100 % guaranteed”.
In 2011, a legal battle began between the Rugby Football Union (RFU) and viagogo over tickets for which the RFU had explicitly forbidden resale for profit. Viagogo lost the initial trial and an appeal in the lower courts in December 2011, resulting in the issuing of a Norwich Pharmacal Order. viagogo appealed to the Supreme Court to prevent the release confidential customer information. The appeal was dismissed by the Supreme Court in November 2012.
In November 2012, fake tickets to the Mumford & Sons concert in Portsmouth with a face value of £23.50 were sold for up to £200 on viagogo's secure marketplace. viagogo responded in an interview with the BBC to say that this was a rare occurrence and all buyers had been fully refunded and given additional compensation.
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- Mumford & Sons fans stung by fake Portsmouth tickets. BBC News. 23 November 2012.
- "Government may reconsider secondary ticketing legislation – but only if OFT investigation 'demonstrates market failure'". Music Week. 41 March 2012. Check date values in: