Vichy cosmetics

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Vichy (pronounced: [viʃi]; "Vichy Laboratoires") is a premium brand of skincare, bodycare, make-up and anti-aging products owned by L'Oréal under its Active Cosmetics division. Thermal spa water from the hot springs of the town of Vichy, France, is the only water source used in its formulations. The company was founded in 1931.[1]

The company is one of two 'active cosmetics' brands in the L'Oreal group, the other being La Roche-Posay. Vichy is most popular in Europe, and the company is known for their 'Dermablend' range of foundations and concealers.

Vichy is one of the biggest brands in the European skincare market. Some of their leading lines are:

LiftActiv (Anti-Aging), Neovadiol, Normaderm (Oily, blemish-prone skin), Dercos, Aqualia Thermal, Capital Soleil, Essentielles (Basic line of cheaper products), Vichy Homme (Mens shaving and cleansing products)[2]

The tagline of Vichy is "Health is beautiful".[3]

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That was the verdict of "College van Beroep voor bedrijven" at 2012-April 4 in The Netherlands according to Trouw.nl.[4] The "Reclame Code Commissie" had 6 dossiers in 2012 on Vichy. One of the complaints: The expressions in advertisements about the product, through the use of pseudo- scientific and pseudo- medical claims associated with physicians and pharmacists.[5]

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