Victor Cheng

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Victor Cheng is a former McKinsey & Company management consultant, strategic planning consultant, public speaker, and author of several business books. [1] [2] [3] [4] [5] [6] [7]

He is a graduate of Stanford University with a BA in Economics and MA in Sociology. Victor started his career as a management consultant with McKinsey & Company and later held senior management positions with Live Person and Art Technology Group (since acquired by Oracle Software).

As a business consultant, Victor advises owners and CEOs of small businesses and Inc 500 caliber companies. He is a contributor to Entrepreneur.com and writes on topics of leadership and human capital in fast growing small businesses.[8] Victor also serves as expert source for media outlets including MSNBC, Fox Business Network, TIME, Forbes, Fortune Small Business, Inc Magazine, Entrepreneur, and The Wall Street Journal.[9][10][11][12]

He is the author of several small business books including:

  • "Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry"
  • "The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time"
  • "Escaping the Self-Employment Trap: The 5 Secrets to More Time, Money and Freedom"
  • "Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age"

He is also the author of "Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting" and founder of CaseInterview.com, a blog catering to aspiring management consultants. He is a frequently cited expert on the case interview, a job interview format used frequently by the management consulting industry, and serves as a commentator on the management consulting industry.[13] [14][15]

References[edit]

  1. ^ http://blogs.wsj.com/independentstreet/2008/09/18/how-small-business-can-survive-and-thrive-in-economic-hard-times/ Wall Street Journal - How Small Business Can Survive — and Thrive — in Economic Hard Times
  2. ^ http://blogs.harvardbusiness.org/hmu/2009/08/is-freelancing-right-for-you.html Harvard Business Publishing - Is Freelancing Right For You
  3. ^ http://online.wsj.com/article/SB123466563957289181.html Wall Street Journal - Tough Times Call for New Ideas
  4. ^ http://www.inc.com/articles/2008/09/wall-street.html Inc magazine
  5. ^ http://www.smsmallbiz.com/bestpractices/5_Survival_Tips_for_Entrepreneurs.html SmartMoney
  6. ^ http://www.thestreet.com/story/10434151/1/top-12-pitfalls-of-starting-a-business.html TheStreet.com
  7. ^ http://www.marketwatch.com/story/small-firms-can-adapt-economy-find MarketWatch - Small firms grow, even thrive, by adopting new strategies to outlast recession
  8. ^ http://www.entrepreneur.com/author/2154
  9. ^ http://money.cnn.com/2009/08/07/smallbusiness/smartphones.fsb/ Fortune Small Business
  10. ^ http://www.time.com/time/business/article/0,8599,1939263,00.html TIME magazine
  11. ^ http://video.foxbusiness.com/v/3875297/?playlist_id=87185 Fox Business Network
  12. ^ http://video.foxbusiness.com/v/3876526/banks-the-new-starbucks/?playlist_id=87185 Fox Business Network
  13. ^ http://online.wsj.com/article/SB128363744922834527.html
  14. ^ http://online.wsj.com/article/SB10001424127887323764804578314450063914388.html
  15. ^ http://qz.com/26285/once-prestigious-monitor-group-files-for-bankruptcy/

External links[edit]