Victor Cheng
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Victor Cheng is a former McKinsey & Company consultant,[1][2] business coach,[3] consultant,[4][5][6] public speaker, and author of several business books.[7]
He is the author of The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time,[8][9] Extreme Revenue Growth, and Bookmercial Marketing.[10][11]
Cheng holds a registered trademark for the phrase "Bookmercial"[12] and in his book Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age explains how books can be used as a marketing tool.
[edit] References
- ^ http://blogs.wsj.com/independentstreet/2008/09/18/how-small-business-can-survive-and-thrive-in-economic-hard-times/ Wall Street Journal - How Small Business Can Survive — and Thrive — in Economic Hard Times
- ^ http://blogs.harvardbusiness.org/hmu/2009/08/is-freelancing-right-for-you.html Harvard Business Publishing - Is Freelancing Right For You
- ^ http://online.wsj.com/article/SB123466563957289181.html Wall Street Journal - Tough Times Call for New Ideas
- ^ http://www.inc.com/articles/2008/09/wall-street.html Inc magazine
- ^ http://www.smsmallbiz.com/bestpractices/5_Survival_Tips_for_Entrepreneurs.html SmartMoney
- ^ http://www.thestreet.com/story/10434151/1/top-12-pitfalls-of-starting-a-business.html TheStreet.com
- ^ http://www.marketwatch.com/story/small-firms-can-adapt-economy-find MarketWatch - Small firms grow, even thrive, by adopting new strategies to outlast recession
- ^ http://money.cnn.com/2009/08/07/smallbusiness/smartphones.fsb/ Fortune Small Business
- ^ http://www.time.com/time/business/article/0,8599,1939263,00.html TIME magazine
- ^ http://video.foxbusiness.com/v/3875297/?playlist_id=87185 Fox Business Network
- ^ http://video.foxbusiness.com/v/3876526/banks-the-new-starbucks/?playlist_id=87185 Fox Business Network
- ^ http://tess2.uspto.gov/bin/showfield?f=doc&state=4003:c619nm.2.2 U.S. Patent & Trademark Office
