Viddler

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Viddler is an interactive online video platform for uploading, sharing, enhancing, tagging, commenting on, and forming groups around videos. Viddler provides a free service for non-commercial users, the paid Viddler business service includes support, a customizable player, the ability to create a private community, detailed analytics, priority encoding, HD encoding, iTunes support, control over advertising and full branding. There is also an opt-in advertising option where revenue is shared. However, videos uploaded under the free service have advertising automatically overlaid across the video content, and neither uploaders nor viewers have any control or influence on the selection or display of advertising. ^[1]

Contents 1 History 1.1 Popularity 2 Philosophy 2.1 Brand Yourself: Customizable Player 2.2 Terms of Use 3 Features 3.1 In-Line Commenting and Tagging 4 Distribution 4.1 Viddler API 4.2 WordPress Plug-in 4.3 Facebook Application 4.4 Viddler File Formats 5 Advertising 6 Business Services 7 External links 8 References

[edit] History

The company, headquartered in Bethlehem, PA, was founded in November 2005 by Robert Sandie (President) and Donna DeMarco (Vice President). Viddler was created by a team of developers, designers and architects from companies such as RackSpace, IBM and Macromedia. Viddler.com launched in December 2006 with the in-line commenting and tagging features 

[edit] Popularity

1,490,204 people visited the site in May 2009. Viddler is well known among the blogging community; in May 2008, ReadWriteWeb declared Viddler’s blog as one of one of the “Nine Company Blogs That Are Fun For Anyone to Read.”

[edit] Philosophy

[edit] Brand Yourself: Customizable Player

Users can promote a brand by adding a logo to the player, changing the player's color scheme, and having the player link back to their website when it's embedded elsewhere on the web.

[edit] Terms of Use

Viddler claims no ownership rights to the content users submit to the site. Users may modify or delete their own content at any time. Users can control who views their content and where. A user’s personal information is protected.

[edit] Features

Viddler is a feature rich video hosting service with a very good blog. In addition to feature announcements, the company posts a wide variety of videos that are interesting to watch.

[edit] In-Line Commenting and Tagging

The audience can easily interact with other users videos by posting timed tags and timed comments inside of them. Audiences can record a video comment or create a special Digg button tag.

[edit] Distribution

[edit] Viddler API

With a web cam, users can easily record a video directly to Viddler on the Record page. The record with web cam capabilities allow users to upload a video through the Batch Uploader, which allows users to upload multiple files at once, or the Simple Uploader, which doesn't use Flash. Once content is on Viddler’s server, it can be set as private, public, or available to just your friends. Like most social networking sites, users can create a network of friends to share videos you don’t want the general public to see. Users can also share videos with others on other social networking sites or by embedding them in a blog or e-mail messages. Viddler’s API wrappers come in many different common languages (Java, PHP, Ruby, etc).

[edit] WordPress Plug-in

The Viddler WordPress Plug-in enriches a user’s site's commenting experience by enabling video comments by either recording from a web cam, or choosing a video already uploaded to Viddler.com and makes it quick and easy to post a video to your site from within the WordPress admin. This plugin means that you can now install it from inside the latest versions of WordPress and upgrades can be done automatically.

[edit] Facebook Application

n April 2008, the company launched an application for Facebook, created by lead social developer Kyle Slattery. It replicates the majority of functionality from Viddler.com into Facebook. The Viddler Facebook app shows the user’s videos plus the latest videos from Viddler and the daily highlighted videos.

[edit] Viddler File Formats

Supported input file formats include .avi .dv .mov .qt .mpg .mpg2 .mpeg2 .mpeg4 .mp4 .3gp .3g2 .asf .wmv .flv.

[edit] Advertising

In November 2007, the company released an advertising program in which advertising is tied to tags. Revenue is shared 50-50 between video publisher and Viddler. Buying ads is as simple as buying AdWords on Google and there are a variety of targeting methods.

[edit] Business Services

Customers can choose between the Full Player and the Simple Player. The full player is complete with timed comments, video comments, timed tags, a post-roll screen, custom color scheme, custom clickable logo and permalink, and share/embed. The simple player offers only the custom color scheme, custom clickable logo and permalink, and share/embed. Both players offer optional advertising that allows users to control the ad selection and revenue share with their users. An unlimited amount of videos can be uploaded. Videos usually cap at 500 MG, but it can be increased for business services customers for a higher fee. Users can always use the free service to share videos but business plans are the best for anyone who’s serious about video blogging. 

[edit] External links

• Viddler

[edit] References