A video aggregator is a website that collects and organizes online videos from other sources. Video aggregation is done for different purposes, and websites take different approaches to achieve their purpose.
Some sites try to collect videos of high quality or interest for visitors to view. The collection may be made by editors or may be based on community votes. Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.
Some sites exist to allow users to collect their own sets of videos, for personal use as well as browsing and viewing by others. These sites can develop online communities around video sharing. Other sites allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.
There are many video aggregators. Sites that are estimated to have at least 500,000 unique U.S. visitors per month include:
|Video Aggregator||est. Monthly
U.S. Unique Visitors
Worldwide Unique Visitors
|Sources: all estimates are from quantcast.com, except for sites with asterisks (*) which are from compete.com. Retrieved 10-24-2010|
In 2008, VideoNuze reported that investors had provided more than $366 million in capital to certain "top" video aggregators to date.
Video hosting sites, general media hosting sites, and social networking sites can perform video aggregation as a secondary function, and video aggregators can also serve to some extent as hosting and social networking services.
- "7 Online Video Aggregators Reviewed", Mashable, retrieved June 19, 2010
- "The Web's Most Useful Sites, Video Aggregation Sites", by Ryan Singel, PCWorld, Dec. 20, 2006
- "Video Aggregators Have Raised $366+ Million to Date", by Will Richmond, Video Nuze, June 5, 2008
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