The United Kingdom is Europe's largest video game market and the third largest in the world. According to a 2012 report by Newzoo, the U.K games market generated $ 5,2bn of revenues in 2012 with the total number of gamers at 33.6 million. The total time spent on games was on average 11 hours per person per week. In 2009, the profits of Britain's video game industry exceeded those from its film industry for the first time. Many major video game franchises are developed in the UK, including Grand Theft Auto, Tomb Raider, Burnout, LittleBigPlanet, Wipeout and Dirt. The country's main video game publisher is the ELSPA, and the primary video game developer is currently Tiga. The best-selling video game series made in the UK is Grand Theft Auto (primary developed by Rockstar North in Edinburgh, Scotland) which the series has sold over 150 million copies as of September 2013, the recent instalment Grand Theft Auto V became the best-selling video game in 24 hours making $800 million (£495.5 million) in sales worldwide during the first 24 hours of the game's sale, and has also made over $1 billion in sales in the first three days of the game's release.
The organizations responsible for rating video games in the UK are the British Board of Film Classification and PEGI, the latter of which was elected to rate British games in 2009 and subsequently began doing so in July 2012. The United Kingdom's video game industry is estimated to employ a total of 7,000 people. One of the United Kingdom's greatest contributions to the worldwide gaming industry was the 1982 release of the ZX Spectrum home computer.
In recent years, Northern Ireland has made increasing contributions to the United Kingdom's video game industry. In March 2012, Parliament instated certain tax reliefs for UK game developers